Sales and Marketing Manager

1 month ago

Shanghai, Shanghai, China ESTÉE LAUDER Companies Full time

Job Summary

We are seeking a highly skilled Sales and Marketing Manager to join our team at ESTÉE LAUDER Companies. As a key member of our sales team, you will be responsible for driving sales growth and developing marketing strategies to support our brand's success.

Responsibilities

  • Review retail sales targets and performance of each door with ASOM monthly
  • Analyze the brand's retail performance versus sales objectives, sales trends, and competition
  • Generate retail sales reports with commentary about the brand's performance
  • Ensure brand image and visual merchandising are in line with brand standards and retail counter guidelines
  • Coordinate and execute the setup of all promotions, in-store programs, and activities
  • Communicate the brand marketing calendar, in-store promotions, new product launches, etc. with the BAs.
  • Coach the BAs on optimal selling techniques and educate the BAs on their respective brand and product assortments.
  • Ensure new counter openings reflect the visual merchandising guidelines. Order a necessary POS materials or non-saleable collaterals required for POS operations (e.g., cotton swabs, etc....)
  • Review BAs office supplies and order a necessary replenishment thru MRO

Requirements

  • B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
  • Well groomed
  • Good organization and communication skills
  • Good presentation skills – comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.
  • Display empathy, agility with can-do attitude
  • Proficient in MS Office and Excel
  • Comfortable/Enthusiastic learning new technology platforms
  • Willingness to travel

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