Sales and Marketing Manager

6 days ago

Shanghai, Shanghai, China ESTÉE LAUDER Companies Full time

Job Summary

We are seeking a highly motivated and experienced Sales and Marketing Manager to join our team at ESTÉE LAUDER Companies. As a key member of our sales team, you will be responsible for driving sales growth and developing strategic marketing initiatives to support our brand's success.

Responsibilities

  • Review and analyze retail sales targets and performance of each door with ASOM monthly
  • Analyze the brand's retail performance versus sales objectives, sales trends, and competition
  • Generate retail sales reports with commentary about the brand's performance
  • Ensure brand image and visual merchandising are in line with brand standards and retail counter guidelines
  • Coordinate and execute the setup of all promotions, in-store programs, and activities
  • Communicate the brand marketing calendar, in-store promotions, new product launches, etc. with the BAs
  • Coach the BAs on optimal selling techniques and educate the BAs on their respective brand and product assortments
  • Ensure new counter openings reflect the visual merchandising guidelines. Order necessary POS materials or non-saleable collaterals required for POS operations
  • Review BAs office supplies and order necessary replenishment thru MRO

Marketing Support

  • Coordinate and execute the in-store set-up for newness, promotions, and other programs in collaboration with ASOM and the Field Visual Merchandising team
  • Monitor product trends and retail sales performances and share insights with the ASOM and brand marketing team
  • Ensure all go-to-market materials and promotional elements are available on time in-store to support launches
  • Compile promotion re-cap report to brand sales & marketing team post-campaign implementation; include competitive intelligence on competitors' campaigns and promotion programs

Supervision and Team Management of Beauty Advisors

  • Assist ASOM in recruiting and onboarding BAs; manage headcounts and analyze BA productivity to ensure appropriate BA staffing coverage for the counters
  • Ensure BA uphold grooming standards of the brand they represent

Education (30%) - Train and Develop Beauty Advisors

Counter Coaching (20%)

  • Closely collaborate with the Education team to develop relevant and effective training/coaching materials
  • Connect with BAs both through virtual learning tools and in-store meetings to train and coach on general selling skills
  • Coach BAs on brand stories, hero products, and other important brand-specific information for ELC adjacent brands
  • Utilize e-learning platforms, including brand-agnostic content, to coach BAs on high-touch customer experiences and optimal retail sales productivity
  • Conduct BA training for smaller doors
  • Coach and motivate BAs based on individual talents and skills to drive sales objectives and correct brand image/equity

Orientation / Basic New Hires Training (10%)

  • Conduct on-boarding for new BAs in lower tier doors to ensure that they are well-versed on their brands(s) and the travel-retail working environment

Qualifications

  • B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
  • Well-groomed
  • Good organization and communication skills
  • Good presentation skills – comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations
  • Display empathy, agility with a can-do attitude
  • Proficient in MS Office and Excel
  • Comfortable/Enthusiastic learning new technology platforms
  • Willingness to travel
  • Proven sales track record

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