Digital Advertising Specialist

7 days ago


Guangzhou, Guangdong, China GroupM Full time

About the Role

This is an exciting opportunity to join GroupM's Search team as a Search Senior Executive. As a key member of the team, you will be responsible for delivering ongoing SEM Account Service in search marketing to GroupM clients.

Key Responsibilities

  • Assist in developing and executing marketing strategic plans on SEM media platforms.
  • Improve ad serving efficiency through data analysis and monitoring.
  • Draft periodic data analysis reports and provide solutions to improve ad serving performance.

Requirements

  • Associate degree or above, with 1 year or more of experience in SEM or feed ad serving in advertising agencies.
  • Fast-learning ability, teamwork, sense of responsibility, detail caring, and pressure-adapting ability.
  • Familiarity with Microsoft Office, especially Excel and PowerPoint.
  • Good analytical skills, data insight, and planning search campaigns.
  • Enthusiasm for SEM and performance marketing.

About GroupM

GroupM is WPP's media investment group and the world's leading media investment company. Our mission is to shape the next era of media where advertising works better for people. We have a global presence with a portfolio of agencies, including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.

About GroupM Nexus

GroupM Nexus is the industry's largest community of performance marketing experts, designed to drive performance and innovation at scale for GroupM's agencies and clients. We have the most platform accreditations in the industry, combined with proprietary technology, media, and solutions, a culture of continuous innovation, and scaled partnerships. We consistently set new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.



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