Global Semiconductor Market Strategist

3 weeks ago


Shanghai, Shanghai, China Renesas Electronics Full time

**Business Development Opportunities**

Renesas Electronics is seeking a skilled "Principal Business Development Specialist" to drive growth in the custom SoC business. Key responsibilities include:

  • Identifying new markets and customers for custom SoC solutions
  • Collaborating with the sales department to develop targeted marketing strategies
  • Analyzing market trends and competitor activity
  • Selecting target markets and customers for custom SoC solutions
  • Developing strategies for each customer
  • Proposing advanced technology developments
  • Executing PDCA cycles

**Essential Qualifications**

To succeed in this role, you will need:

  • At least 5 years of experience in business development, marketing, sales, or field application engineering in the custom SoC business
  • Familiarity with industrial automation, networking infrastructure, computing, and consumer industries
  • Basic knowledge of market strategy theory
  • Experience with semiconductor device design and development
  • Knowledge of semiconductor process trends, IP, and interface specifications, and standardization trends
  • Ability to formulate, design, and experience with equipment using custom SoC
  • Knowledge of specific or wide-ranging applications

**About Renesas Electronics**

Renesas is a leading global semiconductor company, dedicated to creating a safer, healthier, greener, and smarter world. Our goal is to make every endpoint intelligent by offering innovative product solutions in the automotive, industrial, infrastructure, and IoT markets. Join us and be part of our mission to build a sustainable future where technology enhances our lives.



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