Digital Commerce Manager

3 weeks ago

Shanghai, Shanghai, China BRIONI (SHANGHAI) TRADING LTD Full time
About Us

Brioni is a legendary menswear luxury House founded in Rome in 1945. We offer unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories for formal and leisurewear. Our unique sartorial tradition combined with an effortless ideal of elegance is the foundation of our identity.

Your Opportunity

We are seeking a highly skilled Digital Commerce Manager to play a vital role in the expansion plans of Brioni in Greater China. You will be responsible for setting up the Brioni digital presence in China, developing an online merchandising and digital marketing strategy, and driving the development and execution of e-CRM in China.

Responsibilities
  • Define the web and tech development roadmap for the WeChat mini-programme and the brioni.cn website, including planning releases and allocating budget and resources.
  • Manage technical upgrades and new feature releases, ensuring efficient project launch.
  • Provide project management reporting and manage stakeholder relationships.
  • Act as the prime testing agent for digital commerce platforms and report on quality assurance issues.
  • Represent Brioni with local partners and implement headquarters digital strategy.
  • Manage web analytics and digital behavioural analysis tools, and financial and stock management BI systems.
Manage and Coordinate Digital Commerce and Marketing Activities
  • Monitor order fulfilment and determine optimal online product assortment and merchandising techniques.
  • Localize global content strategy and own publication calendar, coordinating cross-functional teams.
  • Manage e-commerce CMS, OMS, and PIM/DAM, implementing new pages and updating website menu and navigation.
  • Own execution of digital marketing activities on WeChat, Baidu, SMS, MMS, and email marketing campaigns.
  • Analyze trends in E-commerce and Digital environment, leveraging Kering Brands best practices and proposing evolutions for the Brioni digital presence.
Identify and Implement Tactics for Continuous Improvements
  • Identify opportunities to drive growth based on consumer insights, market research, customer feedback, and digital analytics.
  • Conduct quarterly UX/UI assessment and benchmark of competitors' landscape.
  • Alert on legislation evolutions leveraging Kering guidelines.
  • Optimize order fulfilment processes with retail operations for improved efficiency and UX.
Drive CRM Local Digital CRM Agenda
  • Develop client data analysis insights, merging offline and online channels.
  • Suggest how to successfully adapt global CRM strategies for recruitment and retention in Greater China.
  • Optimize CRM mechanisms and manage KPIs such as repeat, retention, activation, recruitment, churn rate, annual spending, and AOV on digital commerce channels.
Support Retail Marketing and E-PR
  • Support big shopping occasions, key events, and promotions in store/shopping mall, leveraging landlords' marketing calendar and resources.
  • Assist in managing official social account with the agency (Wechat, Weiband RED).
  • Regularly pitch to generate coverage especially on social and digital platforms.
  • Assist in celebrities and KOLs content creation for e-PR amplification.
  • Collaborate with all corporate and retail team to ensure online and offline marketing activities align with commercial needs.
Profile
  • Bachelor's degree in marketing, business, communications, or similar field.
  • Minimum 5 years' experience in digital marketing, CRM, e-commerce, and marketing, with sensitivity to luxury.
  • Experience with WeChat mini-program management and advertising.
  • Strong project management skills with acquired methodology.
  • Demonstrated experience and creativity in digital marketing campaigns and promotions.
  • Passionate, initiative taker, able to multi-task and work against deadlines.
  • Strong quantitative and analytical skills.
Why Work with Us?

This is a fabulous opportunity to join the Brioni adventure and contribute to the development of the business by becoming part of a thriving House in a global Luxury Group that offers endless possibilities to learn and grow.

Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs, and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world.

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