Digital E-commerce Specialist
4 weeks ago
About the Role
We are seeking an experienced Digital E-commerce Specialist to support the growth of our e-commerce sales. As Assistant Social Media Manager for E-commerce, you will play a key role in developing and executing strategies to drive sales and engagement on our Tmall platform.
Key Responsibilities
- Develop and implement live streaming strategies to increase sales and engagement on Tmall.
- Collaborate with the marketing team to create synergy between store and KOL sales.
- Monitor and analyze live streaming metrics to measure performance and optimize future broadcasts.
- Work closely with the EC operation team to leverage resources for live streaming events and product promotions.
- Respond to customer inquiries and feedback during live broadcasts.
- Develop detailed execution plans and coordinate solutions with stakeholders to ensure smooth and successful live streaming events.
Requirements
- 2+ years of experience in e-commerce or digital marketing, especially in the Tmall platform.
- Strong communication skills to effectively collaborate with internal and external stakeholders.
- Ability to solve problems independently and think critically.
- Experience in the FMCG and beauty industry is a plus.
- Proficiency in both Chinese and English languages.
About Coty
Coty is one of the world's largest beauty companies with a diverse portfolio of brands across fragrance, color cosmetics, skincare, and body care. We celebrate individuality and foster a culture of fearless kindness. We are proud to be an equal opportunities employer and strive to create an inclusive and diverse workplace where all employees can be their authentic selves.
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