Digital E-commerce Specialist

4 weeks ago


Shanghai, Shanghai, China coty Full time

About the Role

We are seeking an experienced Digital E-commerce Specialist to support the growth of our e-commerce sales. As Assistant Social Media Manager for E-commerce, you will play a key role in developing and executing strategies to drive sales and engagement on our Tmall platform.

Key Responsibilities

  • Develop and implement live streaming strategies to increase sales and engagement on Tmall.
  • Collaborate with the marketing team to create synergy between store and KOL sales.
  • Monitor and analyze live streaming metrics to measure performance and optimize future broadcasts.
  • Work closely with the EC operation team to leverage resources for live streaming events and product promotions.
  • Respond to customer inquiries and feedback during live broadcasts.
  • Develop detailed execution plans and coordinate solutions with stakeholders to ensure smooth and successful live streaming events.

Requirements

  • 2+ years of experience in e-commerce or digital marketing, especially in the Tmall platform.
  • Strong communication skills to effectively collaborate with internal and external stakeholders.
  • Ability to solve problems independently and think critically.
  • Experience in the FMCG and beauty industry is a plus.
  • Proficiency in both Chinese and English languages.

About Coty

Coty is one of the world's largest beauty companies with a diverse portfolio of brands across fragrance, color cosmetics, skincare, and body care. We celebrate individuality and foster a culture of fearless kindness. We are proud to be an equal opportunities employer and strive to create an inclusive and diverse workplace where all employees can be their authentic selves.



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