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E-commerce Experience Optimization Specialist

2 months ago

Shanghai, Shanghai, China H&M Group Full time

Job Title

 

As an E-commerce Experience Optimization Specialist at H&M Group, you will be responsible for enhancing our customers' online shopping experience across our various e-commerce channels.

Key Responsibilities

  • Develop and implement strategies to improve website content, online visual merchandising, and customer behavior insights to drive sales and customer engagement.
  • Collaborate with cross-functional teams to ensure brand consistency and aesthetic across all online platforms.
  • Analyze site performance and customer behavior data to identify areas for improvement and optimize the user experience.
  • Work closely with the E-commerce team to drive profitable selling through e-commerce enhancements and seeking opportunities to improve site experience to customers.
  • Formulate overall online site calendar for regular site refreshes, seasonal campaigns, and event planning on all E-commerce platforms.

Requirements

  • 2+ years of experience in e-commerce, digital development, and competitor analysis.
  • Strong analytical, planning, and content management skills.
  • Fluency in written and spoken Mandarin and English.
  • Action-oriented and pragmatic, with the ability to transform plans into actions, constantly hunting for and finding potential and improvements.
  • Commercial, with the ability to understand how to drive customer offer, experience, operations to achieve outstanding sales & profit.

Additional Benefits

  • 25% staff discount for you and your family member.
  • Access to the LinkedIn Learning Platform.
  • Referral Program for external colleagues joining.
  • Regular feedback from your manager and colleagues, so you can grow.
  • Extensive internal trainings and onboarding program.
  • Possibility of growing within the company.