Head of Sales and Marketing Director

3 days ago


Shanghai, Shanghai, China INEOS Automotive Full time
Job Title: Head of Sales and Marketing

Join INEOS Automotive as we embark on an exciting new chapter in our journey to become a leading player in the global automotive market. We are seeking a highly experienced and skilled Head of Sales and Marketing to lead our commercial efforts in China.

About the Role:

The successful candidate will be responsible for driving the determination of the optimal plan for China, considering the complexities of state law, licensing requirements, homologation and derogation issues. This is a high-profile role that requires extensive interaction with the Automotive Board, INEOS senior management, and internal and external legal advisers.

Key Responsibilities:
  • Be the China face of the business, building and developing relationships with key stakeholders, including regulatory authorities and suppliers.
  • Implement and deliver the commercial and operations strategy for the China business, as determined by the Global Commercial Director.
  • Build and develop an organisational structure that is fit for purpose, staffed with high-calibre personnel who are hungry to deliver and exceed set objectives.
  • Ensure that the INEOS culture of focused cost management and customer satisfaction is embedded in all we do.
  • Work with the Global Commercial Director and Sales Director to agree on stretching and challenging commercial targets for the China business.
  • Ensure that there is an adequate level of commercial and operational services support to enable the efficient and cost-effective management of the business.
  • Lead, motivate, coach, and inspire employees and direct reports.
  • Embed our branding and marketing campaign to successfully introduce the new vehicle range to the China market.
  • Implement and drive the Global PR and communications strategy and campaign to deliver the above.
  • Propose, implement, and develop a successful and appropriate logistics, sales, and distribution strategy to launch the vehicle to the customer.
  • Roll out the sales and aftersales strategy.
  • Work with the Global Sales Director on future business development.
  • Ensure the China commercial organisation is well-trained and fully complies with Company standards for compliance for competition law, business ethics, contract law, and our objectives.
  • Ensure all business is carried out with suitable contracts and that delegations of authority are effectively applied.
What We Are Looking For:
  • 20 years' experience in all major commercial functions (sales, marketing, after-sales, branding, communications, distribution).
  • Experience of leading teams and a track record of sustained success.
  • Strong operator, comfortable with execution and driven by results.
  • Effective time management and prioritization skills.
  • Proven track record of building and implementing a successful commercial business strategy in China.
  • Demonstrable capability to come up with mould-breaking, innovative, and cost-effective solutions beyond industry norms.
  • Commitment to excellence and passion for the industry.
  • Ability to work in a start-up organisation with a positive, flexible, solution-driven attitude.
  • Great team player, proven ability to influence across functional teams and region.
  • Values that reflect INEOS and Grenadier brand values, with ability to inspire the team when appointed.


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