Marketing Director

4 weeks ago


Guangzhou, Guangdong, China AirAsia Full time
Job Description

Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.

Key Responsibilities:
  • End-to-end design and execution of strategic campaigns, including concept ideation, media, go-to-market strategy, and budget planning.
  • React fast to mid-campaign performance and optimize between campaign activities.
  • Analyze reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach.
  • Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.
Requirements:
  • Proficiency in optimizing and executing SEM, PPC, Paid Ads, and Display Advertising.
  • Able to use consumer insights and human psychology to come up with and develop creative marketing tactics.
  • Proven ability to orchestrate large campaigns spanning numerous marketing channels.
  • Results and performance driven, preferring data to drive everyday decisions.
  • Possess a hands-on mentality and an analytical and structured way of working.
  • Able to operate successfully in a lean, fast-paced organization to scale quickly.
  • Self-motivated with a focus to exceed set goals.
  • Comfortable adapting to new technologies.
Nice-to-Have Skills:
  • Highly adaptable and creative, critical as the marketing field is constantly evolving.
  • Natural impatience for the status quo and insistence on looking for improvements.
  • Excel at, and love working in a fast-paced, always-changing environment.

We are committed to creating a diverse work environment and are proud to be an equal opportunity employer. At AirAsia, you will be treated fairly and given all chances to be your best self.



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