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Senior Marketing Director

1 month ago


Guangzhou, Guangdong, China AirAsia Full time
Job Description

Drive Business Growth

  • Develop and execute strategic marketing initiatives to drive business growth across all target segments.
  • Lead the design and execution of campaigns, including concept ideation, media planning, and budgeting.
  • Analyze campaign performance and optimize strategies to achieve business objectives.
  • Collaborate with cross-functional teams to deliver high-quality work and drive business results.

Requirements

  • Proficiency in SEM, PPC, and paid advertising.
  • Ability to use consumer insights and human psychology to develop creative marketing tactics.
  • Proven ability to orchestrate large campaigns across multiple marketing channels.
  • Results-driven approach with a focus on data-driven decision making.
  • Hands-on mentality with analytical and structured approach.
  • Ability to adapt to new technologies and work in a fast-paced environment.

Nice-to-Have Skills

  • Highly adaptable and creative with a critical thinking approach.
  • Ability to identify areas for improvement and drive change.
  • Excels in fast-paced environments with a love for innovation.

About AirAsia

We value diversity and inclusion, and are committed to creating a fair and equal opportunity work environment. We believe that our differences are what make us strong, and we welcome applicants from all backgrounds.