Marketing Communications Director

2 weeks ago

Guangzhou, Guangdong, China Marriott International Full time

Job Summary

The Director of Marketing Communications is responsible for leading the development and implementation of marketing strategies that promote the hotel's image and enhance revenue. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with cross-functional teams.

Candidate Profile

Education and Experience

Required:

  • High school diploma or equivalent; 4 years of experience in sales and marketing, guest services, or a related field.
  • Or 2-year degree in Business Administration, Marketing, or a related major; 2 years of experience in sales and marketing or a related field.

Key Responsibilities

Marketing Communications

  • Develop and implement an annual marketing communications plan, including goals and budgets.
  • Supervise the production and quality of all printed materials, including collateral and displays.
  • Manage the in-house graphic designer and/or print shop.

Public Relations

  • Act as the hotel's official spokesperson and respond to media requests within 24 hours.
  • Compile and maintain a comprehensive list of media contacts and manage them effectively.
  • Prepare press releases and work closely with the corporate and international press offices.

Advertising

  • Work with the Director of Marketing and the advertising agency to develop and implement advertising campaigns.
  • Maximize the advertising budget by ensuring consistency with the company's advertising strategy.
  • Review market segmentation and other relevant marketing reports to ensure effective media scheduling.

Direct Marketing

  • Develop and implement direct marketing strategies that promote the hotel's image and enhance revenue.
  • Assist the Director of Marketing in planning, implementing, and tracking electronic marketing activities.
  • Maintain budget control and ensure effective use of resources.

About Marriott International

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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