China Ecommerce Strategist: Unlock Growth in the Lucrative Chinese Market

4 weeks ago

Shanghai, Shanghai, China 2 OPEN CHINA ECOMMERCE Full time

We are seeking a skilled China Ecommerce Strategist to join our team at 2 Open China Ecommerce. As a key member of our team, you will play a crucial role in developing and implementing effective ecommerce strategies for our clients.

About the Role

This is a unique opportunity to work with top clients in the Chinese market, helping them expand their online presence and increase sales. You will be responsible for managing client relationships, designing tailored ecommerce strategies, and collaborating with our digital marketing team to implement successful campaigns.

Key Responsibilities:

  • Client Relationship Management
    • Act as the primary point of contact for clients interested in entering or expanding in the Chinese market.
    • Build and maintain close and continuous relationships with each client, understanding their specific goals and challenges in Chinese ecommerce.
    • Keep clients informed about changes in the Chinese digital landscape, local regulations, and consumer trends, providing them with up-to-date analysis and insights to support informed decision-making.
  • Ecommerce Strategy Development
    • Design customized ecommerce strategies for each client based on their industry, target audience, and specific goals in the Chinese market.
    • Collaborate with the digital marketing team to implement SEO, SEM, and social media campaigns targeting the Chinese audience, ensuring effective performance that meets client goals.
    • Suggest initiatives like opening online stores on local platforms (JD, Tmall) or social media strategies on Douyin (TikTok in China), Xiaohongshu, and WeChat to boost product visibility and sales.
  • Internal Coordination and Collaboration
    • Work closely with internal teams (marketing, logistics, technical support) to ensure alignment in operations and campaigns.
    • Monitor campaign performance and adjust strategies as necessary, keeping stakeholders informed of progress.

Requirements

  • In-depth Knowledge of the Chinese Market: Familiarity with ecommerce and digital marketing in China, including strong knowledge of platforms like Tmall, JD, Douyin, and Xiaohongshu.
  • Technological Adaptability: Ability to quickly learn and use data analysis tools, campaign management software, and emerging platforms in the Chinese market.
  • Cross-Cultural Communication and Negotiation: Excellent skills for interacting and negotiating with international clients and Chinese providers, understanding cultural sensitivities and adapting to local communication styles.
  • Critical Thinking and Problem Solving: Ability to anticipate and resolve operational, technical, and regulatory challenges, with a client- and results-oriented approach.

Benefits

  • A competitive salary ranging from €45,000 to €65,000 per year, depending on experience, plus a performance-based variable pay component.
  • Opportunities for professional growth and development in a dynamic and fast-paced environment.

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