Lead Marketing Strategist for Biopharma

7 days ago

Shanghai, Shanghai, China ZEISS Group Full time

Position Overview: The Senior Marketing Specialist will be instrumental in shaping the growth strategies for the Biotech and Pharmaceutical sectors, focusing on the execution of comprehensive marketing plans. This role involves leading the organization and execution of various projects and marketing initiatives, as well as spearheading lead generation efforts through targeted campaigns.

Educational Qualifications:

A Master's degree or higher in Biology or Pharmaceutical Sciences is required; a PhD is considered an advantage.

Professional Experience:

Applicants should possess a minimum of 3 years of marketing experience or a combination of marketing and technical support experience within the Biopharma industry, demonstrating a profound understanding of the China Biopharma market.

Key Competencies:

  • Strong analytical and problem-solving abilities with a structured, fact-based approach.
  • Expertise in interpreting, analyzing, and summarizing complex technical, market, and research data.
  • Proven skills in project management with a focus on achieving results.
  • Ability to foster collaborative relationships with key stakeholders and cross-functional teams.
  • Exceptional written and verbal communication skills in both Chinese and English.
  • Self-driven with the capacity to perform under pressure.
  • Proficiency in Microsoft PowerPoint and Excel.

Main Responsibilities:

  • Gather market intelligence to inform business strategy and operational decisions.
  • Assist in identifying growth opportunities, developing value propositions for target segments, and establishing strategies for expansion in the biotech and pharmaceutical sectors in China.
  • Utilize internal and external resources to generate segment-level insights and provide strategic marketing consulting.
  • Collaborate with the sales team to ensure effective delivery of marketing programs with clear performance metrics.
  • Work alongside global marketing teams to enhance understanding of market opportunities and localize global resources.
  • Continuously monitor and analyze industry trends and customer activities.
  • Proactively manage assigned projects to deliver results within established timelines.
  • Perform additional duties as necessary.

Your ZEISS Recruiting Team:

Mengyi Liu, Xiaojun Yang

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