Product Marketing Strategist

2 months ago

Shanghai, Shanghai, China Novartis Full time
About the Role

We are seeking a skilled Brand Manager to collaborate with local management and global marketing department to define product strategy and implement supporting tactical plans and projects.

Key Responsibilities:
  • Develops brand strategy, promotional campaigns, and tactical plans within marketing budgets.
  • Prepares content for Integrated Brand Teams and Launch Teams.
  • Runs market research programs and market insights for responsible brands and monitors/anticipates market development.
  • Executes, monitors, and analyzes agreed tactical plans to ensure brand growth.
  • Leads cross-functional local/regional brand Teams, coordinating Integrated Product Strategy Plans and monitoring execution of objectives.
  • Develops promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitors and controls brand budgets, forecasts, and expenses, assessing the marketing mix of products to evaluate cost-effectiveness and results.
  • Identifies area market insights and opportunities via customer interactions.
  • Monitors product performance and external environment using appropriate tools, taking corrective action if required to meet business objectives.
  • Ensures compliance with applicable policies, procedures, and other regulations.

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