Senior Marketing Director

17 hours ago

Shenzhen, Guangdong, China Flyking Technology Full time

Responsibilities

  • Market Insight & Strategic Analysis: Lead the collection, synthesis, and authorship of high-quality Market Insight and Analysis Reports, conducting comprehensive research on target markets, competitor landscapes, trends, and client needs to provide actionable intelligence.
  • Sales Enablement & Support: Collaborate closely with the Sales Team to develop and deliver essential marketing collateral, sales tools, and training, ensuring accurate sales information and facilitating the sharing of critical market feedback.
  • Digital Marketing & Brand Management: Oversee and manage the company's domestic and international social media presence and overall digital influence, developing strategies to enhance brand visibility and engagement.
  • Leadership & Budget Management: Lead the Marketing Department, ensuring strategic alignment, and manage the Marketing Department's annual budget to maximize ROI.
  • Global Exhibition & Events Management: Strategize, plan, organize, and execute the end-to-end proces
    s
    for all major trade shows and industry events globally. This includes exhibition selection, budget development and control, booth design, materials preparation, logistics coordination, and the assessment and optimization of event performance to maximize brand exposure and lead generation.

Experience & Competencies Required

  • 5+ years of senior marketing leadership experience
    , ideally as a Marketing Director or equivalent role within
    electronic components distribution, semiconductors, or B2B technology sectors
    .
  • Proven ability to lead market insight and competitive intelligence
    , including the authorship of comprehensive analysis reports that support executive decision-making.
  • Strong digital marketing leadership experience
    , with a track record of managing global online presence, brand reputation, and multi-platform social media strategies.
  • Exceptional analytical capabilities
    , including the ability to collect, synthesize, and interpret complex market data into clear, actionable business insights.
  • Strategic planning expertise
    , with demonstrated success in translating market trends into effective marketing strategies, campaigns, and go-to-market plans.
  • Outstanding communication and presentation skills
    in English (Mandarin preferred), with the ability to convey complex information to C-suite stakeholders.
  • Deep understanding of the B2B sales cycle
    , including experience developing sales enablement tools and materials that directly support sales productivity.
  • Financial management proficiency
    , including budgeting, forecasting, and expense control.

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