Assistant CRM Manager

1 month ago

Shanghai, China Philips Full time
JOB DESCRIPTION

Job Title

Assistant CRM Manager

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You are responsible for

Plan and deliver Social CRM strategies & programs, and manage the Social CRM Platform Implement and optimize the CRM platform use to successfully enhance consumer loyalty and retention rate, as well as to improve prospect acquisition. Well connect with Marketing to develop CRM marketing strategy and plan, activate CRM users of recruitment and engagement, supports business growth. Identify key data needs of Consumer Marketing team and contribute to strategy on segmentation and audience targeting, anticipating future growth of business. Provide strategic recommendations on target audiences, frequency, and channels based on database analysis, knowledge of marketing capabilities, as well as performance of previous campaigns. Contribute to brand profitable growth by designing and implementing Social CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data. Provide regular tracking and analysis on customer database and develop action plan to maximize business opportunities. Sort out sales needs and generate insightful CRM report to support cross function team (sale, content, marketing, etc.) for improvement action. Formulate CRM membership and its operation plan for various channels, track and review its optimization.

You are a part of
CRM team and report to CRM & Consumer Care Leader.

To succeed in this role, you’ll need a customer-first attitude and the following

Minimum 3 years CRM experience Bachelor's degree or above Experience working in luxury brands, retail, cosmetics, or consumer goods industry is a plus Excellent communication and interpersonal skills Fluent in English and in both written and oral communication Strong data analytics skills & market insight Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills.

In return, we offer you

A path towards your most rewarding career. Succeeding in this role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:
There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

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