CRM Manager

1 month ago

Shanghai, China Philips Full time
JOB DESCRIPTION

Job Title

CRM Manager

Job Description

In this role, you have the opportunity to

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

New Member Recruitment

Work with Marketing/sales team/media teams to develop consumer annual recruitment plan, focus on JD/TM/TIKTOK platform. Lead the consumer recruitment strategy planning, work with agency to ensure world class execution. Track and review the progress and continually improve the registration rate & conversion rate.

Member Loyalty Engagement

Set and develop consumer annual engagement key program for member loyalty uplift. Leverage Global/Marketing/sales team/digital resources and assets to engage consumers. Work with Agency to execute the engagement program. Track and review the progress and continually improve member repeat rate and CLTV. Link CRM performance with business growth so as to continuously improve strategy and operation.

Member Activation

Develop member activation plan and calendar mainly leveraging private domain with extension to EC platform. Leverage Global/Marketing/sales team/digital resources and assets to convert consumers. Work with online sales team to ensure effective execution. Track and review the progress and continually improve the conversion rate.

Be the CRM key contact window to align the strategy and performance with category team 

Aligning program calendar and communication strategies with branding and marketing team, regularly communicate with category team. Be the consumer expert to participant business planning and reviewing meeting. Support category team various activities such as new product launch, seasonal promotion from consumer perspectives.

Be the innovator

Monitor and share the consumer/ category / industry trend and insight.

Initiate new idea and test new concept to uplift the consumer recruitment and activation.

You are a part of

You will report to CRM Director and collaborate with many other teams including Marketing Manager, Digital marketing, EC Team etc.,

To succeed in this role, you should have the following skills and experience

At least 8 years CRM/consumer operation experience.  Strong business sense and data analysis skills, able to generate the insights and translate it to business actions. Strong knowledge of digital, able to link new technology and digital ecosystem with consumer activation. Strong communication and story-telling skills, be able to convince stakeholders. Problem solving skills with flexible approaching and creative thinking, Result driven , be able to deliver results with limited resources and pressure

Strong leadership to make the things happen.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

 work schedule and access to local well-being focused activities.

A professional but fun workplace, A healthy work-life balance environment; An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by .

To find out more about what it’s like working for Philips at a personal level, visit the on our career website, where you can read stories from our . Once there, you can also learn about our , or find answers to some of the .

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