Membership Program Manager
3 weeks ago
As a key member of our Membership & Personalization team, you will be responsible for developing and executing the LEGO Membership Loyalty Program. This includes managing the program's mechanics and benefits, working closely with cross-functional teams to drive strategic CRM initiatives, and collaborating with the Product team to develop digital products that meet the program's needs.
Core Responsibilities:
• Manage and maintain the LEGO Membership Loyalty Program, including its mechanics and benefits.
• Lead the development and execution of CRM strategies and initiatives to drive business growth and customer engagement.
• Collaborate with the Product team to develop digital products and features that meet the program's needs and enhance the customer experience.
• Work closely with cross-functional teams to ensure seamless execution and alignment with business objectives.
• Analyze customer data and behavior to inform program development and optimization decisions.
• Develop and maintain relationships with key stakeholders, including customers, partners, and internal teams.
Requirements:
• Minimum of 2-4 years of experience in CRM, digital marketing, or a related field, preferably in consumer goods or retail.
• Strong understanding of commercial and communication principles, with experience in developing and executing digital marketing campaigns.
• Excellent communication and presentation skills, with the ability to work effectively with diverse stakeholders.
• Experience working with social commerce and community platforms, with a proven track record of success.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Fluency in English and Mandarin, with the ability to communicate effectively in both languages.
What We Offer:
• Competitive salary and bonus structure.
• Comprehensive benefits package, including family care leave and insurance.
• Opportunity to work with a global leader in the toy industry, with a rich history and commitment to innovation.
• Collaborative and dynamic work environment, with a focus on teamwork and customer satisfaction.
• Professional development opportunities, including training and mentorship programs.
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