Loyalty Leader
7 months ago
Job ID: CN
Date posted: 04/06/
WHAT YOU'LL NEED TO HAVEDeep knowledge of 1:1 marketing and CRM
Deep knowledge of loyalty programs and concepts
Deep knowledge of drivers for customer engagement and customer behaviour in the Retail Market
Broad knowledge of digital media channels
Broad knowledge of Marketing Technology
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviours
Broad knowledge of operational plans and goals as well as follow up on KPIs
YOUR RESPONSIBILITIES
Act as a member of the Marketing Management team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
Responsible for leading Customer Engagement co-workers and driving the totality of the IKEA family offer and CRM in the market
Develop and implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction
Identify and drive the strategic contribution from multiple customer groups (e.g. eCommerce, IKEA Family, IKEA Business) to deliver to business goals
Responsible to define local IKEA Family benefits and other loyalty programs/customer clubs (e.g. IKEA Business)
Responsible for briefing CRM hub on common content needs for multiple customer groups as well as relevant data compliance needs
Responsible for identifying and developing local content to fill gaps in the common CRM customer offerings and journey
Responsible for managing local process (including agency partner) for market relevant trigger executions, securing highest standards in data compliance and execution
Lead matrix of store based FAMILY co-workers to maximize FAMILY impact in stores with special focus on new member recruitment and member identification
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Contribute to the integrated multichannel development through implementing 1:1 marketing in order to contribute to the business goals
Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
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