Digital Marketing Leader for Premium Chocolate Category

2 weeks ago

Shanghai, Shanghai, China Ferrero Full time
Role Overview

Ferrero is a family-owned company with a progressive outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands grows, so does our global reach. Represented in more than 50 countries, with products sold in over 170, the Ferrero Group is loved by generations worldwide. Our secret to success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of.

Main Responsibilities
  • Lead the digital marketing strategy for the Premium Chocolate Category, driving the deployment of digital strategy and content creation following the general Brand strategy and being consistent with offline Brand positioning.
  • Build cross-channel (online/offline/social/digital) CRM/membership programs to increase consumer loyalty and engagement, driving direct linkage to sales performance.
  • Lead social strategy, KOL strategy and KOL content for the Premium Chocolate Category.
  • Manage social media accounts (Wechat, Red, Douyin) and launch WeCom and WeCom operation.
  • Support digital acceleration E2E and lead CRM strategy, supporting 3 D2C platforms (Tmall, JD, WeMall).
Requirements
  • 8+ years experience as a Marketing & Communications leader - related professional experience preferably in food industry or digital agency.
  • Experience using social media, online tools, and/or mobile technology to promote organizational goals and mission.
  • Experience of playing a key role in managing an organization's online corporate web presence, either internal or external.
  • Extensive experience in all aspects of understanding and maintaining on-line marketing strategies to meet organizational objectives.
  • Strong understanding of customer and market dynamics and requirements.
Success Factors

To be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. Consumers, quality and care are at the heart of everything we do.

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