Digital Marketing Manager for China

4 weeks ago

Shanghai, Shanghai, China Barry Callebaut Full time

About Barry Callebaut

At Barry Callebaut, we are on a mission to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, believing in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide.

About the Role

This is an exciting opportunity to join our team as a Marketing Manager Digital for China. As a key member of our marketing team, you will play a crucial role in driving our digitalization transformation. You will support the Marketing Head to drive demand-generation marketing campaigns for China company business.

Key Responsibilities

  • Support the Marketing Head to drive demand-generation marketing campaigns for China company business.
  • Enhance brand awareness and desirability through our digital platforms.
  • Lead social strategy and landing to ensure an effective, efficient, and innovative digital plan that fulfills different campaign objectives.
  • Optimize the digital ecosystem to support brand sustainable growth and Omni channels business.
  • Ensure owned media channels according to the brand management.
  • Create and post-digital marketing content (articles, graphics, and videos) or Livestream on all matrix digital platforms (such as WeChat, Red, Douyin, Weibo, etc.).
  • Generate Leads in a digital way to effective business processes or create new business opportunities; pick appropriate leads and make best practices to help business.
  • Keep collaborating with the HQ brand and digital team to drive global digital projects.
  • Keep good relationships with KOLs and work closely to keep our brand and products exposed.
  • Keep monitoring the competitors' news and updating them on digital platforms.
  • Be a social listener on both internal and external digital platforms.

About You

  • Bachelor's degree or above, majoring in Marketing or similar.
  • A foodie with strong motivation and enthusiasm for digital.
  • In-depth knowledge of digital marketing analytics and provide insights for optimization.
  • 3+ years or plus hands-on experience with current China matrix platforms.
  • Strong communication and cross-function collaboration experience.
  • Takes ownership and accountability.
  • Fluent in written English.

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