Senior Brand Manager for Premium Chocolate

2 weeks ago

Shanghai, Shanghai, China Ferrero Full time
Job Overview

Ferrero is a family-owned company with a progressive and global outlook, representing iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. As the love for our brands grows, so does our global reach, with products sold in over 170 countries. We are seeking a skilled Brand Manager to contribute to growing market share and competitively positioning our brands.

Main Responsibilities

Purpose: Develop strategic and commercial marketing initiatives for Raffaello & Assortments to drive sales, market shares, profit, and consumers' KPIs. Lead conversations on the brand with key functions and stakeholders to ensure buy-in and smooth implementation of marketing strategies.

Strategy:

• Provide insights to define brand targets, sales mix, net sales, gross margin, and marketing contribution. Participate in preparing key strategic plans defining volumes, P&L, and activity plans.

• Manage advertising, promotion, research, and market analysis costs.

• Give direction on positioning in comparison with competitors' actions.

• Develop new product development (NPD) strategy.

Communication & Media:

• Develop the advertising strategy and manage creative agencies.

• Monitor outputs related to the brand plans and participate in defining the promotion strategy.

• Supervise material development activities, such as packaging development and new packaging/labeled projects.

• Plan and follow-up conventional and digital media mix.

Research & Experimentation:

• Analyze results and data of tests, calculate KPIs, and propose actions.

• Participate in proposal, implementation, and follow-up of strategic and operational improvement projects.

Requirements
  • 8+ years of experience in Brand Marketing, especially on social & digital marketing strategy.
  • Proactively with a pragmatic approach to problem-solving, developing creative solutions.
  • Strong project management, influencing skills, and stakeholder management capability.
  • Proficiency in business analytics skills.
  • Understanding of the China market and consumers/shopper behaviors.
  • Excellent communication skills in English and Mandarin.
How to be successful in the role and at Ferrero:

Consumers, quality, and care are at the heart of everything we do. To be successful at Ferrero, you'll need to be just as consumer and product-centric as we are - dedicated to crafting brilliant results for consumers around the world.

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals, and a proactive approach.

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