Luxury Brand Marketing Manager

1 week ago

Shanghai, Shanghai, China coty Full time

Join Our Team as a Brand Manager

Are you ready to spearhead marketing and commercial strategies for one of Coty's key markets? As a Brand Manager, you will uncover business opportunities and collaborate with a diverse team to create and implement comprehensive commercial strategies. Your leadership will be essential in driving growth for Coty's ultra-premium niche fragrance brand in China.

Key Responsibilities:

Your role encompasses managing the product category portfolio to meet overall business objectives, activating consumer engagement through innovative product launches, events, and integrated marketing initiatives.

Main Focus Areas:

  • Market Insight and Analysis: Conduct thorough market research, focusing on niche and ultra-premium collections. Monitor competitor activities and understand user satisfaction and expectations.
  • Product and Retail Strategy: Develop a localized marketing calendar aligned with global innovation plans. Maximize product launch impact through effective communication strategies, including advertising, merchandising, and in-store promotions.
  • Collaborate with cross-functional teams to ensure marketing activities align with strategic goals, maintaining operational excellence in timelines and tracking.
  • Work alongside the communication manager to implement monthly social media plans and ensure timely execution of advertising materials.
  • Evaluate promotional activities with retail marketing support, focusing on key performance indicators.

Are You a Good Fit for Coty?

We thrive in a dynamic, diverse, and international environment. The ideal candidate will possess:

  • 5-6+ years of marketing experience, particularly in niche fragrance and ultra-premium luxury collections, with a proven track record in innovation and launch management.
  • Strong project management skills, with the ability to inspire and lead teams to achieve project goals.
  • Excellent communication skills, capable of coordinating internal and external resources effectively. Proficiency in Mandarin and English is essential.
  • A refined sense of beauty and luxury.

Our Benefits:

We offer a competitive salary commensurate with experience, generous holiday benefits, comprehensive medical and commercial insurance, and a commitment to promoting flexible and diverse work lifestyles.

About Coty:

Coty is a leading global beauty company with a renowned portfolio of brands across fragrance, color cosmetics, skincare, and body care. We celebrate diversity and foster an inclusive workplace where all employees can express their authentic selves. Join us in transforming the beauty industry.

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