Marketing Director

4 weeks ago


Shanghai, Shanghai, China Coty Full time
About the Role

Coty, the world's leading fragrance company, is seeking a seasoned Marketing Director to lead the development and execution of luxury skincare brand strategies in China.

The ideal candidate will have a proven track record in innovation rollouts, flawless launch management, and media planning & execution. They will be responsible for driving business results through executional excellence and partnering with cross-functional colleagues to ensure marketing activities are executed according to strategy.

Key Responsibilities
  • Develop and implement brand strategies based on consumer/shopper insights, competitive threats, and brand issues and opportunities.
  • Develop brand annual calendars and allocate resources to achieve business targets, including brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, and brand awareness improvement.
  • Collaborate with local registration teams and global brand teams to ensure timely new innovation launches in China.
  • Apply understanding of local consumers, customers, and competitors to adapt global license guidelines and policies in local adaptations.
  • Provide timely and insightful business analysis and reports to adapt strategy and action plans.
Requirements
  • 10+ years' experience in Marketing, with a strong background in luxury skincare.
  • Project Management: Ability to inspire and lead teams, hold them accountable to deliver project deliverables.
  • Experience in consumer work and mix development a plus.
  • Strong communication and coordination skills, with fluency in Mandarin and English.
  • Strong beauty sense and luxury taste.
  • Self-initiatives and willingness to meet challenges.

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