Luxury Fragrance Marketing Manager

1 week ago

Shanghai, Shanghai, China coty Full time

Join Our Team as a Brand Manager

Are you ready to take charge of marketing and commercial strategies for one of Coty's premier markets? As a Brand Manager, you will uncover business opportunities and collaborate with a multi-functional team to create and implement cohesive commercial strategies. Your leadership will be crucial in working alongside various subject matter experts to develop comprehensive plans aimed at driving growth in this vital market.

Key Responsibilities:

In this role, you will oversee Coty's ultra-premium niche fragrance brand in China, managing the Go-to-Market strategy while enhancing retail presence and elevating customer experiences across both online and offline channels.

Your Focus Areas:

  • Market Analysis: Conduct thorough market research, including insights into niche and ultra-premium collections, competitor activities, and consumer satisfaction levels.
  • Product and Retail Strategy: Develop a localized marketing calendar aligned with global innovation plans, maximizing the impact of product launches through effective communication strategies such as advertising, merchandising, and in-store promotions.
  • Cross-Functional Collaboration: Work closely with various teams to ensure that all marketing activities are executed according to strategic objectives, maintaining operational excellence in timelines and tracking.
  • Promotional Evaluation: Monitor and assess promotional activities, utilizing retail marketing support to evaluate key performance indicators.

Qualifications:

The ideal candidate will thrive in a dynamic, diverse, and international environment. You should possess:

  • 5-6+ years of experience in marketing, particularly within the niche fragrance and ultra-premium luxury sectors, showcasing a strong track record in innovation and launch management.
  • Exceptional project management skills, with the ability to inspire and lead teams to achieve project goals.
  • Strong communication abilities, adept at coordinating and mobilizing both internal and external resources, with fluency in Mandarin and English.
  • A refined sense of beauty and luxury.

Benefits:

As part of our team, you will enjoy:

  • A competitive salary that reflects your expertise and experience.
  • Generous holiday benefits.
  • Comprehensive medical and commercial insurance.
  • Performance-based rewards.
  • A commitment to flexible and diverse working styles.

About Coty:

Coty is among the world's leading beauty companies, boasting an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. We celebrate diversity and foster a culture of kindness, striving to be an inclusive workplace where every employee can express their authentic self. Join us in transforming the beauty landscape.

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