Membership Activation Manager

5 months ago

Shanghai, China The LEGO Group Full time

Job Description

Join us to deliver impactful and powerful experience to LEGO Brand Retail Store (LBR) and digging consumer truth via data analytics as Membership Activation Manager.

Fuel your passion for Membership & Activation, forge lasting consumer ties, and inspire the builders of tomorrow with us

No relocation assistance is offered for this position

Core Responsibilities

  • Responsible for managing CRM operations and critical metrics, develop CRM operational strategies for LEGO Brand Retail Store(LBR) in China.

  • Work closely with Market Group China CRM team to align on the LEGO Retail CRM long- term strategy annual member basic benefit plan, share the activation plan.

  • Take the lead role as LEGO Retail Membership mechanics and benefits work, closely with cross function team such as retail operation, marketing, Finance team from planning to execution on LEGO Membership Loyalty Program.

  • Provide ongoing valuable operation and campaigns support to retail operation and marketing team to sustain CRM value.

  • Support on loyalty reports and deliver valuable business insight and initiate new ideas to achieve and improve CRM/business critical metrics.

  • As the key contact person to work with Product team to develop digital product to meet CRM needs.

  • Closely contact with customer service team to ensure fulfill various customer queries and feature customer satisfaction. Sync with CSE team on the planning of member related programs on regularly and handling customer enquiries

  • Lead agencies to ensure the excellent execution of LEGO Membership Loyalty Program related system operation and channels communications.

Play your part in our team succeeding

You will be the key point to unlock CRM program to drive captivating between consumer and brand in order to impact consumer Life Time Value not by just daily operation but also driving strategic CRM pilots and initiatives

Do you have what it takes?

  • A minimum of 5-7 years of CRM/Digital/Social Commerce/data driven marketing experience in consumer goods, retail related.

  • Passionate and savvy in digital platform, with deep understanding of commercial and communication.

  • Energetic, keen to learn newness and explore different idea and strong presentation and communication skills

  • Enriched experience working with social commerce and community with confirmed records.

  • Have a high degree of commercial savvy and will bring a results and return on investment focused approach to decision making.

  • An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, handling complexity and challenge.

  • Experience with social media and digital marketing is a plus.

  • Fluent written and spoken English and Mandarin

#LI-JY2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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