Unit Food Commercial Manager

Job ID: CN

Date posted: 18/04/

WHAT YOU'LL NEED TO HAVE

Experience of using commercial opportunities to attract visitors
Experience of working in a vibrant retail environment
Experience of managing/leading and developing a team
Experience of creating and executing action plans
Experience of serving customers

Extensive knowledge in managing in a high-pressured front of house food experience environment.
Detailed understanding of IKEA local and global food safety and compliance legislation.
Extensive knowledge of local market requirements and consumer habits in an omnichannel environment.
Broad understanding of the IKEA brand including concept, core values and vision.
Leadership skills in leading a high pressured front of house food experience.
To be agile in prioritization, planning and organization.
Communication and influencing skills with co-workers at all levels and functions.
Ability to handle multiple topics and changing priorities/deadlines.
Ability to maintain effective work and leadership behaviour in the face of setbacks or pressure.
Self-reliant and self-motivated with the ability to work as part of a team as well as independently.
Capable of communicating in English, both in writing and verbally.

YOUR RESPONSIBILITIES

Customers
I ensure our guests are always in focus and strive to make them smile. I meet and serve our guests showing empathy and care. I am willing to listen and support them with an attitude based on the IKEA values.
I lead by example and am a good ambassador for the IKEA store in all contact with our guests, and I give them a good reason to return again and again.
I always look at my store through the eyes of our customers and walk the store regularly. I have a daily dialogue with our guests to get continuous feedback about their experiences and to learn more about their needs and wants. I then take action based on their input.
I empower and encourage my team to take immediate action to meet the needs of guests and give input on how to continuously improve our meeting with them.
I know about the services offered in my store and use this knowledge to help guests. I ensure my team does the same.
I ensure that we host our guests and make them feel welcome at all times throughout the day.

Commercial
Together with my colleagues and manager I contribute actively in the development and implementation of a clear IKEA Food action plan for my store using the store business plan and country business plan. These are supported by input from Growing IKEA together and the IKEA Food Direction & Strategy. I also develop and execute an annual action plan for my area based on agreed goals.
I implement the range matrix (global and national) in co-operation with the Kitchen Production Manager to secure a strong IKEA Food range identity in order to distinguish ourselves from our competitors on the market.
I co-operate with the Communication & Interior Design (Com&In) department and the Commercial Activity Leader/Local Marketing by actively contributing to and supporting all marketing and in-store activities. I do this by integrating the Swedish celebrations and yearly focus area into the stores Commercial Calendar, including the activity range and communication packages.
Together with the Kitchen Production Manager, I plan and implement range changes in a simple and cost - conscious way. I ensure all co-workers taste and learn about new products before they are launched.
I work to maximize commerciality in order to grow sales as well as the conversion rate and average cheque. By doing this I increase profitability according to the goals in my area. To assist me I use other appropriate tools such as the Functional Commercial Review, customer flow and the 10 Most Frequent Questions (MFQ).
I utilize everyday commercial opportunities to attract visitors and keep the chairs warm.
During unexpectedly quiet times I initiate commercial activities that attract store visitors and increase the take-up rate or take other actions to secure productivity.
I use the IKEA Restaurant & Café to initiate various activities that inspire and surprise our guests through engagement, learning and participation.
I secure an irresistible food offer by ensuring the presentation and communication of the food and beverage range is attractive, e.g. through storytelling, live cooking, and using the IKEA Restaurant & Café as a showroom and co-operating with Com&In.
I am passionate about my products and actively learn about their content, origins and other benefits. I share this knowledge with my guests and colleagues.
I ensure that my team and I know our top-selling products, 3 Aces and 1 King, and that they are available and clearly communicated and displayed at all times. We promote alternative products when these are unavailable.
I use relevant communication to strengthen low price, quality and sustainability to secure low price with a meaning.
I have appropriate routines for all communication, from parking area into the IKEA Food areas, showing relevant offers throughout the day.
I co-operate with the Commercial SFM & Bistro Manager to enhance the link between the IKEA Restaurant & Café and the Swedish Food Market. When appropriate I take actions to promote cross merchandising/communication.
I have relevant knowledge of the competition on my market. I use this information to initiate immediate action as needed, e.g. secure a substantial price distance.
I secure that the commercial areas are always in shape as new.
In co-operation with Com&In I secure the commercial calendars red thread by providing an attractive and inviting atmosphere that demonstrates clearly IKEA home furnishing competence.
I create awareness of IKEA Food as the most important in-store marketing tool for maximizing the IKEA stores sales potential.

People
I am a passionate leader who can bring business and people together. I am inspired by the IKEA core leadership capabilities and strive to continuously develop as a leader.
In co-operation with the Human Resources (HR) department I recruit my team based on the IKEA values.
I am committed to the development of my team. I secure their training to ensure all co-workers understand the IKEA Concept and other key guidelines, and how they have an impact on their specific roles.
I empower, support and coach my co-workers on the job to help them perform better and grow.
I actively develop successors to ensure I meet the succession needs of the IKEA store.
I work actively to create an environment where the IKEA culture is a strong and living reality, and diversity is valued, to ensure the IKEA store is regarded as a great place to work.
I ensure we have a simple and straightforward internal communication and information flow, and secure that key information is understood by all co-workers.

Steering the business
I work actively to make the IKEA store successful and high performing, today and tomorrow. I do this by attracting visitors, achieving sales growth and reasonable profitability, ensuring the satisfaction of guests and co-workers, and excellent operational performance as measured through our defined Key Performance Indicators (KPIs).
I utilise relevant reporting tools, such as StorePoint, the Functional Commercial Review, IKEA Customer Satisfaction Survey and VOICE, to develop the IKEA business, myself and my team.
I challenge costs by working in a lean, simple and cost-conscious way using and sharing good examples and encouraging my team and colleagues to discover smarter ways of working.
I ensure the implementation and follow-up of the ASR rules and guidelines.

Operations
I work together with the Kitchen Production Manager in operating my area accord

ABOUT THIS WORK AREA

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.

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