Assistant Key Account Manager

4 weeks ago

Shanghai, China Pernod Ricard Full time

This position sits in our Global Travel Retail business (GTR). GTR is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel, which includes airports, airlines & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.

Job title : Assistant Key Account Manager

Reports to : Senior Key Account Manager

Location : Shanghai

Job scope: CDFG Airport Channel and Hainan Duty Free business

Responsibility :

  • Support Senior key account manager in drawing up and implementing key customer plans consistent with overall sales and profit goals as agreed with PR GTR NABU (North Asia Business Unit)
  • Assist KAM on A&P and A&D management of smart spending on annual budget to accelerate the business growth. 
  • Visit outlets on regular basis to ensure the full list of PR products & to improve the display & merchandising in key outlets in line with PR GTR NABU guidelines
  • Assist to maintain best in class customer relationships, especially for retail Duty Free shop level.
  • Support Senior key account manager to implement pricing strategy with all customers in line with PRGTR NABU guidelines
  • Collect market intelligence, competitor’s information and market trend in duty free shops, as well as domestic market and share it with relevant teams.
  • Follow- up with both market and in-market promotion implementation in key outlets, especially excellent execution HPP promotion, GWP + tasting to push depletion, share with relevant team the performance analysis after promotion and proposal for improvement.
  • Regular meetings with supply chain team, update rolling forecast in SCM system every month to ensure sales forecast accuracy. And follow up all shipments includes all goods/GWP/tasting bottles to ensure on time delivery.
  • Support Key account manager in recruiting and managing permanent brand consultants.
  • Provide monthly report, including sell- in & sell-out data analysis, RSP report, competitor’s activity report, and provide recommendations based on market situation.

Qualifications and requirements :

  • Over 5 years commercial and/or trade marketing experience in FMCG (International Company)
  • Excellent commercial acumen and judgement
  • Excellent relationship skills
  • Ability to operationalise strategy in a pragmatic way
  • A proven track record of performance and delivery
  • Very high degree of personal integrity
  • Flexibility to Travel 60% of the time
  • Fluent Mandarin is a must. Fluency in English is required in listening, speaking, reading and writing
  • Willing to travel in domestic when needed

Job Posting End Date:

Target Hire Date :

2024-05-01

Target End Date :

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