渠道行销经理 Trade Marketing Manager

6 months ago

Nanjing, China BSH Home Appliances Group Full time
职位描述

Objective of the position职位目标:

1. Define innovation launch plan to ensure successful innovation "go to market" GTM launch, including pricing, promotion, assortment, etc.

2. Working on the business plan for the respective channel in laundry care BU and ensure investment efficiency.

3.Co-work with supply chain for annual and monthly rolling forecast to avoid OOS or over stock.

4.Plan and optimize assortment plan based on shopper preference in offline channels.

5.Co-cook promotional plan for offline representative products to win market and consumer.

6.Co-sell new products, as well as product plan to customers with sales.

7.Execution plan tracking and monitor with sales team, to ensure innovation activities high quality execution.

8.Actively collect best practices and feedback from the field and share internally

9.Provide professional feedback to field sales question about laundry care product

Requirement 人员要求

1. Bachelor's degree or above, relevant working experiences in home appliance industry or sales is preferred.

2. Good command of trade management, marketing ideas, able to organize "go to market" GTM activities.

3. Capable for business deep dive, basic financial and data sensitivity

4. Strong logical thinking ability, capable to think through.

5. Strong Ownership, take full response of related scope.

6. Strong capability to use office software, including Word, Excel, and PPT.

7. Capable to communicate in English. Could use English as formal working language.

Objective of the position职位目标:

1. Define innovation launch plan to ensure successful innovation "go to market" GTM launch, including pricing, promotion, assortment, etc.

2. Working on the business plan for the respective channel in laundry care BU and ensure investment efficiency.

3.Co-work with supply chain for annual and monthly rolling forecast to avoid OOS or over stock.

4.Plan and optimize assortment plan based on shopper preference in offline channels.

5.Co-cook promotional plan for offline representative products to win market and consumer.

6.Co-sell new products, as well as product plan to customers with sales.

7.Execution plan tracking and monitor with sales team, to ensure innovation activities high quality execution.

8.Actively collect best practices and feedback from the field and share internally

9.Provide professional feedback to field sales question about laundry care product

Requirement 人员要求

1. Bachelor's degree or above, relevant working experiences in home appliance industry or sales is preferred.

2. Good command of trade management, marketing ideas, able to organize "go to market" GTM activities.

3. Capable for business deep dive, basic financial and data sensitivity

4. Strong logical thinking ability, capable to think through.

5. Strong Ownership, take full response of related scope.

6. Strong capability to use office software, including Word, Excel, and PPT.

7. Capable to communicate in English. Could use English as formal working language.

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