WW IDG SMB Marketing Director

5 months ago

Beijing, China Lenovo Full time

Description and Requirements

Reporting to the Executive Director of Commercial, SMB, and Consumer Marketing, the Global SMB Marketing leader will be a key contributor alongside the SMB Business Unit leadership team. The successful leader will help lead Lenovo through aggressive and expansive growth goals with focus on evolving the SMB marketing organization to deliver long-term profitable growth through developing and executing a strategic marketing vision. S/he will lead the company’s strategy focused on deep insight, brand marketing, online lead generation and acquisition, traditional and online advertising, product marketing, and communications for Lenovo’s large enterprise customers and sales organization. The successful candidate must be strategic, results-driven, and demonstrate proven success delivering results in a transformational environment while executing analytically and creatively across acquisition and account-based marketing. 

As a senior leader, you will lead a skilled group of global marketers delivering product, campaign, and vertical marketing and across our full solutions portfolio. In addition, you will collaborate, partner and lead with influence across Marketing from world-wide to Geo, while driving streamlined efficiency and execution as we go to market as a premium provider of transformational solutions for business and consumers.

 Responsibilities: 

 • Demonstrated ability and success driving organizational improvement through individual skill development along with targeted process enhancements; ability to lead (and build) a team and drive change within organization. 

• Proven ability to evaluate all sides of an issue and independently develop creative solutions to difficult problems; looks beyond obvious surface solutions and does not stop at first answer. 

• Excellent writing and speaking skills; successfully articulates information clearly and succinctly in a variety of communication settings (informal and formal) and across multiple organizations.

• Extensive industry and business knowledge with clear understanding of the Company’s competitive position and how its strategies work within the marketplace. 

• Demonstrated sound decision-making abilities in a timely manner and based on analysis, measurement of results and experience; track record of coming to the table with solutions and sought out by others for sound advice and counsel. 

• Leads with inspiration and resilience across all levels of the organization and externally, builds constructive and effective relationships using diplomacy and tact; commands credibility by treating people with respect; trustworthy with a results-based mindset.

• Collaborate with Leadership Team at Lenovo as well as third party advisors to develop and execute a marketing vision for the SMB organization within the company. 

• Collaborate with internal business units to evolve, customize, and deliver on SMB messaging local to NA, EMEA, LATAM and AP. 

• Develop programs with quantifiable objectives to measure results - KPIs that reflect customer behavior and the value of marketing channels.

• Test and develop hypotheses regarding how to best market to Lenovo varying customer segments, SMB.

• Develop overall content marketing strategy for engaging with customers and generating lead opportunities for sales.

• Perform competitive analysis / market intelligence on competitors and their channel programs.

 Requirements: 

7 - 10 years of experience in marketing roles with progressing levels of responsibility. 5 - 8 years of experience in marketing roles with progressing levels of responsibility. B2B marketing experience in Technology industry with a demonstrated track record of success. Ability to recruit and build high performing teams operating with data-based decision making. Channel, distribution knowledge and skills are a strong asset.  Fluency in digital marketing program development and management . Email marketing, Direct mail, Paid search / search engine optimization.  Marketing measurement and testing disciplines.  Marketing and customer databases.  Campaign management.  Reporting and analysis tools.  Business systems integration - marketing, order, fulfillment, follow-up.  Website/eCommerce strategy and execution.  Sales management - setting budgets, revenue goals and quotas.  Pricing strategy, promotional development, and execution.  Follow through with customer and ensure delivery of full solutions portfolio. Competitive positioning.  Product development. Additional Locations : * China - Beijing - 北京（Beijing） * China * China - Beijing * China - Beijing - 北京（Beijing）

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