Global SMB Marketing Strategy
5 months ago
Description and Requirements
The Global SMB Marketing Strategy & Geo Integrated Comms professional will play a pivotal role in crafting the comprehensive global marketing strategy for our smb business and brands (Thinkpad and Thinkbook) and empowering regional marketing teams for seamless local execution. This multifaceted position requires a strategic thinker with a deep understanding of the SMB industry, coupled with expertise in integrated communications across various geographic regions.
Responsibilities:
Global SMB Marketing Strategy:
• Work closely with global business leaders to create a tight sync between business objectives and marketing actions
• Utilize data-driven insights and market intelligence to inform strategic decisions, mapping emerging trends and competitive dynamics.
• Develop and implement comprehensive global marketing strategies for SMB to drive brand love within the SMB community &Geo key opinion leaders.
Geo Integrated Communications:
• Collaborate closely with regional marketing teams to maintain consistent messaging and brand positioning across various communication channels.
• Work with Geo leaders to design and execute integrated communication plans tailored to diverse regional markets considering cultural nuances and local business objectives
• Run a strong BMS between global and geo teams to enable efficient and impactful planning and execution
New Product Launches:
• Spearhead the planning and execution of impactful new product launches, orchestrating integrated marketing campaigns to generate excitement within the SMB community and drive successful market entry
• Collaborate with cross-functional teams to ensure seamless coordination between product development and marketing strategies.
Drive Executive Alignment on annual & quarterly plans
• Craft compelling executive presentations tailored for key stakeholders, including Lenovo, strategic alliances, and retail partners.
• Communicate the value proposition and strategic vision effectively, fostering strong relationships and aligning collaborative efforts.
Analytics and Performance Monitoring:
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns.
• Use analytical insights to continuously optimize marketing approaches, adapting strategies based on performance metrics.
• Budgetary planning & monitoring
• Collaborating with the Brand TeamGlobal Media COE to develop annual Strategic Media Framework and driving it closely with the Geo teams to align with agreed KPIs
Cross-Functional Collaboration:
• Foster strong collaborations with cross-functional teams, including global marketing functions, product development, sales, and regional marketing teams, to ensure the seamless execution of global strategies.
• Engage with external agencies and partners to enhance marketing reach and effectiveness.
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is advantageous.
• Proven experience in marketing strategy development, with a focus on the gaming industry.
• Strong understanding of integrated communication practices and regional marketing nuances.
• Excellent analytical skills and the ability to derive actionable insights from data.
• Effective project management and organizational capabilities.
• Strong communication and interpersonal skills, facilitating productive collaboration.
• Willingness & ability to work across time zones.
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