Digital Marketing Executive

4 months ago

Beijing, China Sony Pictures Full time

This is a One-year Contract position to provide maternity cover for an existing incumbent.

Position Summary:

The Digital Marketing Executive, based in Beijing and working closely with local marketing team and Home Office to drive digital strategy, creative and social media activities for all new movie releases for the China market. This professional will work cross-functionally with the research, creative advertising, publicity, event and media teams to ensure the successful launch of digital marketing campaigns.

Key Responsibilities:

  • Assist the development and execution of all digital marketing campaigns on social media and digital platforms. Manage digital content calendars for all new movie releases and social accounts maintenance.

  • Manage digital agencies to produce digital content including graphics, viral videos, H5, game.

  • Liaise with home office digital team to localized and revise global content.

  • Plan, execute and own digital-driven campaigns and integrated marketing initiatives through close collaboration with local marketing team and third parties to generate and enhance traffic and engagement.

  • Establish good working relationships with key APPs in China to create digital co-promotion.

  • Seek partnerships with KOLs to generate customized content.

  • Manage retainer vendors to operate Sony Pictures official accounts on all social media, grow new digital platforms in mobile and social applications.

  • Take responsibility for digital reporting, tracking and analysis.

  • Prioritize projects to drive and meet objectives of the digital marketing team.

  • Work cross-functionally with the publicity, research, creative, event and media teams to ensure the successful execution of digital marketing campaigns.

Requirements:

Basic Qualification:

  • 2-3 years of marketing experience, with hands-on experience in digital and social media marketing.

  • 4A, /Digital Agency/Big Platforms experience is a plus, complex background of creative planner and account manager is a plus, film/entertainment marketing experience is a plus.

  • Excellent written and verbal communication and presentation skills in English and Mandarin.

  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and proficient in Photoshop and video-editing software a plus

  • A team player, work collaboratively in a team environment with an open communication style which takes into account managing expectations with multiple stakeholders

  • Experienced in process management and project coordination, managing multiple projects, setting priorities, and meeting deadlines.

  • Strong copywriting sense. Experienced in content marketing.

  • Strong analytic skills, analyzing and applying data to improve results.

  • Self-motivated, and results-driven with excellent attention to details, with strong sense of ownership and urgency

  • Able to deal with ambiguity and think out of box

Demonstrated Knowledge of:

  • Digital Media/Marketing including a background on digital media/marketing planning.

  • Media Math including CPMs, CPCs, and Reach/Frequency.

  • Media buy and data analysis experience is a plus.

  • Creative / Media Agency experience a plus.

  • Traditional publicity experience a plus.

  • Young culture and internal-specific languages/jargons.

  • Digital applications in the following categories: Movies, Entertainment, Video, Fashion, Lifestyle, Sports and etc.

  • Social Media Platforms including Weibo, WeChat, Douyin,Red etc.

  • Weibo and WeChat account maintenance.

  • Access to KOL resources a must.

  • Social media trend.

  • Technology-savvy.

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to any characteristic which is protected by applicable law, for example including their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).

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