Dynamic Digital Marketing Executive
11 hours ago
At Sonova, we're pushing the boundaries of audio technology to make life more enjoyable for everyone.
We're a purpose-driven team that helps people enjoy the beauty of sound. With our innovative hearing solutions, we're creating a world where everyone can live life to the fullest.
As a Commercial Marketing Manager, you'll be responsible for managing our marketing activities on social commerce platforms and retail stores in China. You'll develop our marketing strategy on emerging social commerce platforms, implement and evaluate marketing activities to drive new business growth, and oversee the development of our company's marketing plan.
Main Responsibilities:
- Develop a customer-centric marketing plan that influences customers and prospects along the sales cycle and drives business results.
- Identify new business opportunities by researching new technologies, customer willingness, markets, and competitors.
- Keep abreast of industry trends and best practices to ensure the highest standards of quality in all marketing initiatives.
- Deploy successful marketing campaigns that create brand awareness, generate leads, and promote sales on social commerce platforms, including but not limited to Douyin, RED, Dewu, etc.
- Work closely with sales team in empowering distributors to develop a content strategy and editorial calendar to enhance our brand position and thought leadership on social commerce platforms.
- Accountable for retail marketing campaigns to achieve sales target.
- Manage budgets and ensure cost-effective use of marketing resources.
- Support Head of Marketing, GC on other duties as assigned.
What We Offer:
- A competitive salary of RMB 600,000 - RMB 800,000 per year, depending on experience.
- The opportunity to work with a global leader in audio technology.
- A dynamic and supportive team environment.
- The chance to make a real impact on people's lives through our innovative products and services.
Requirements:
- Bachelor's degree in marketing, business, or related field.
- 7+ years of experience as a marketing professional.
- A deep understanding and rich experience of social commerce platforms and retail stores with proven track record.
- Experience in providing sound, strategic recommendations.
- A self-starter with exceptional attention to detail and follow-up.
- Excellent communication skills and the ability to establish and maintain positive working relationships with others both internally and externally.
- Ability to handle pressure and work well under tight deadlines.
- Creative, and strong problem-solving skills with a flexible can-do attitude.
- Excellent verbal/written communication and presentation skills in Mandarin and English.
- Able to work in an international and multi-cultural environment.
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