Digital Marketing Specialist
4 weeks ago
Job Overview
We are seeking a highly organized and detail-oriented Digital Marketing Specialist to join our Lenovo eCommerce team in the AP region. The successful candidate will be responsible for managing tasks and projects to refresh web contents and improve web experience, supporting the growth of Lenovo eCommerce business in the AP region.
Key Responsibilities
- Execute e-commerce merchandising activities, including web promotions, new product launches, and campaigns.
- Manage web production tasks through online project management tools, ensuring task priorities and due dates are aligned with business needs.
- Participate in weekly promotional meetings and submit briefs for promotion-related tasks to the web production team.
- Perform QA on merchandising and promotion pages to ensure accuracy of information, prices, graphics, etc.
- Compile and submit briefs for landing pages for interactive marketing team's demand generation programs.
Requirements
- Strong organizational skills to manage multiple projects with different deadlines.
- Working-level knowledge of project management and experience in this area.
- Working-level knowledge of web user experience and good self-initiative to identify and suggest areas of improvement.
- Ability to use fine attention to detail to execute and launch content accordingly.
- Experience in web marketing, social media marketing, demand generation, and consumer fan group management is a plus.
Additional Information
This role is based in Beijing, China, and requires a positive attitude and ability to work in a collaborative and energetic team environment.
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