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Market Analyst

2 months ago

Shenzhen, China NielsenIQ Full time

Company Description

GfK.  Growth from Knowledge.

For over 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “ G rowth  f rom  K nowledge”.

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

An Senior Research Analyst/Associate Research Manager from the Consumer & Marketing Insights Team will maintain a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects. 

Responsibilities：

Handle qualitative research project from end to end with full responsibility of client interface; Independently conduct IDIs (In-Depth Interview) and FGDs (Focus Group Discussion) across different cities and regions; Work closely with the quantitative research team for report generation; Review and verify the output of junior team member and provide advice, proper coaching to the team; Be directly accountable for work conducted for their nominated clients in terms of proposals, analysis, reports etc and perform quality checks on all reports for alignment to request accuracy and correctness; Assist in activities in conjunction with Director/Associate Director in terms of preparation of proposal and credential presentations.

Qualifications

Qualifications

BA / BS/ Bachelor's Degree  2-5 years in Market Research or related services in Tech/Durablue Industry (Insights team) Basic knowledge of statistics  Intermediate level knowledge of research techniques and methodologies  Working knowledge of common Microsoft Office applications 

Additional Information

Our Benefits

Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: