AM/Manager, Consumer

3 months ago

Shanghai, China L'Oréal Full time
Category Insight Partnership with Skincare métier stakeholders R&I China

In the field of skin care related topics, conducting consumer & market research plan (understand market trend, consumer needs, tensions, innovation opportunities), distill consumer insight with relevant and meaningful innovation opportunities 
 
) Conduct & coordinate CMI studies, with good level independency. 

- Write the research brief, work with agency on research plan, screener, guide etc to ensure the right set up to answer the research objective

- Supervise fieldwork and ensure good research quality 

- Manage excellent report delivery with clear and sharp insights, consumer tensions that can be potentially translated into innovation opportunities

- Good level of stakeholders engagement, meeting organization and internal debrief 

) Insight synthesis on strategic topics, leveraging existing internal reports, public trend or market report 

- Well understand the functions and insight resource from different internal insight departments ( e.g. Evaluation Intelligence, country CMI, market intelligence, competitor intelligence. Etc)

- Carry out insight knowledge consolidation for skincare category topics, by analyzing and distill consumer/market data from different resource including internal report and public report trend.

) Drive consumer centric mindset by partnership with lab colleagues

- Provide relevant consumer insight by collaboration with chemist in skincare lab, to ensure the consumer centricity for important lab projects

- Proactively promote a genuine consumer centric culture in the skin team, 

Global Innovation CMI/DI Partnership 

Play the role of China consumer voice, collaborate with Innovation CMI team from various skincare DA, located in central or other hubs.

Collaborate on international CMI studies covering China, make sure the study objective, design is relevant to Chinese consumer, as well as can benefit China insights gaps/needs.  Share China consumer insight to global innovation team on strategic topics Big meeting and event organization Support big meeting preparation. e.g global R&I management China visit,  Lead or support CMI event organization: e,g, CMI day

PROFESSIONAL COMPETENCE & SKILLS

- Excellent skill on consumer research, with good exposures on various types of research methodologies and tools. Strong professional background around qualitative research is preferred while quantitative& big data experience will be a plus.

- + years working experiences focus on consumer research, can manager consumer study with certain independency

- In-house working experience will be value added

- Fluent in English speaking and writing, in a research and business context

- Competent PPT skill

PERSONALITY &COMMUNICATION SKILLS

- Proactive communication mindset, willing to connect people with different background and adapt communication style to influence people

- Aim for excellence, highly responsible, time conscious and good time management skill

- Open minded, curious, motivated by challenge, interest in science & new technology e.g., AI 

- Good logic thinking, pay attention to details

- Great passion on beauty and cosmetic industry 

Puedes inscribirte en un máximo de tres ofertas en un período de días. No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.

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