Consumer & Marketing Insight Assistant Manager – ICE CREAM

7 months ago

Shanghai, China Unilever Full time

Job Title: Consumer & Marketing Insight Assistant Manager – ICE CREAM

Department/Division: Consumer & Marketing Insight

Report to: China Ice Cream CMI Lead

Based in Shanghai, China

Job Purpose:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

In Unilever’s Ice Cream Business Group, we believe in a vision of Happy People, Happy Planet, Happy Smiles. We have strong and consumer beloved brands: Cornetto, Magnum, Viennetta in China.

Unilever CMI has been recognized as the Global Most Innovative Research Function from Client side for past years by industry survey. We are responsible for the generation of insight and landing of Transformational Action primarily from continuous research (retail data, consumer panel and brand tracking). This role will be within the team working to enable our ambitious growth agenda, spotting growth opportunities and measuring our performance to identify opportunities to sharpen our 6P levers and actions to harness growth in hair.

Key Responsibilities and Job-Related Characteristics:

Insight & Test for Category Development and Innovation Creation

Provide insight and identify business opportunities from market understanding & analysis

Lead different innovation research projects from ideation/co-creation to final testing of the full mix

Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options. Giving recommendations for selecting research agencies to ensure effectiveness of each research report.

Involve into global project design, scope & execution to get alignment and bring China consumers’ voice into insights take-away

Provide a point of view towards brand decisions through extracting, interpreting and communicating research learnings and continuous data, for a range of business activities

Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose

Brand Performance and Category Intelligence Review

Support CMI manager in key strategic research projects and brand reviews

Inspiring & provoking the brand and cross functional teams with foresights, by proactively identifying consumer and market trends.

Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions.

Need to work with Retail, Consumer panel and Brand tracking, Social & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed.

Internal and External Team Relationship Management

Be responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance

Inspire & guide research suppliers to consistently deliver actionable, clear, value-added understanding

Skills / Qualifications / Experience:

Essential

At least 4-5 years of experience in market research, marketing or relevant fields driving holistic brand growth.

Demonstrated a level of experience on Market Research Fundamentals, and Mastering Market Research Techniques qualitative & quantitative (knowledge already in basic innovation & communication research tools and methodologies, as well as how to read continuous tracking studies)

Prefer FMCG or F&B category experience.

Good analytical thinking and problem-solving skills

Good communication/interpersonal and presentation skills

Good sense of relationship management

Be able to work independently and with people at all levels of the organization.

Language proficiency (English, Mandarin) written and orally.

Required demonstrable Personality

Professional, fact-based rather than fact-filled

Curiosity and strong attention to detail.

A positive attitude and can-do outlook, self-motivated

Eager to learn and fast learner

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