Consumer & Marketing Insight Assistant Manager – ICE CREAM
6 months ago
Job Title: Consumer & Marketing Insight Assistant Manager – ICE CREAM
Department/Division: Consumer & Marketing Insight
Report to: China Ice Cream CMI Lead
Based in Shanghai, China
Job Purpose:
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
In Unilever’s Ice Cream Business Group, we believe in a vision of Happy People, Happy Planet, Happy Smiles. We have strong and consumer beloved brands: Cornetto, Magnum, Viennetta in China.
Unilever CMI has been recognized as the Global Most Innovative Research Function from Client side for past years by industry survey. We are responsible for the generation of insight and landing of Transformational Action primarily from continuous research (retail data, consumer panel and brand tracking). This role will be within the team working to enable our ambitious growth agenda, spotting growth opportunities and measuring our performance to identify opportunities to sharpen our 6P levers and actions to harness growth in hair.
Key Responsibilities and Job-Related Characteristics:
Insight & Test for Category Development and Innovation CreationProvide insight and identify business opportunities from market understanding & analysis
Lead different innovation research projects from ideation/co-creation to final testing of the full mix
Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options. Giving recommendations for selecting research agencies to ensure effectiveness of each research report.
Involve into global project design, scope & execution to get alignment and bring China consumers’ voice into insights take-away
Provide a point of view towards brand decisions through extracting, interpreting and communicating research learnings and continuous data, for a range of business activities
Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
Brand Performance and Category Intelligence ReviewSupport CMI manager in key strategic research projects and brand reviews
Inspiring & provoking the brand and cross functional teams with foresights, by proactively identifying consumer and market trends.
Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions.
Need to work with Retail, Consumer panel and Brand tracking, Social & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed.
Internal and External Team Relationship ManagementBe responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance
Inspire & guide research suppliers to consistently deliver actionable, clear, value-added understanding
Skills / Qualifications / Experience:
EssentialAt least 4-5 years of experience in market research, marketing or relevant fields driving holistic brand growth.
Demonstrated a level of experience on Market Research Fundamentals, and Mastering Market Research Techniques qualitative & quantitative (knowledge already in basic innovation & communication research tools and methodologies, as well as how to read continuous tracking studies)
Prefer FMCG or F&B category experience.
Good analytical thinking and problem-solving skills
Good communication/interpersonal and presentation skills
Good sense of relationship management
Be able to work independently and with people at all levels of the organization.
Language proficiency (English, Mandarin) written and orally.
Required demonstrable PersonalityProfessional, fact-based rather than fact-filled
Curiosity and strong attention to detail.
A positive attitude and can-do outlook, self-motivated
Eager to learn and fast learner
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