Strategic Marketing Insights Manager
2 days ago
As a Senior Manager, Marketing Strategy at The Coca Cola Company, you will be responsible for defining insights protocols and delivering insights for brand strategy. This role requires 7-10 years of experience in Business Intelligence, Consumer/Shopper Research, and Marketing/Business Strategy.
Responsibilities
* Develop insights to support business and creative briefs, early and late-stage creative development, consumer co-creation, evaluation, and testing.
* Work with the IMX team to develop insights to support creating an E2E consumer journey more effectively and efficiently.
* Partner with Category and CCL teams to deliver clear, actionable commercial insights based on primary sales, channel, pack, and price-linked analytics.
* Execute ad-hoc research projects across categories, including price, pack, or channel variables.
* Deliver insights to support package design, design guidance, and standards and apply thinking around E2E shopper journey.
Profile
* 7-10 years of experience in Business Intelligence, Consumer/Shopper Research, and Marketing/Business Strategy.
* Strong data analytics skills, including Big Data analysis techniques.
* Agency and project management experience.
* Mastery of Consumer and Shopper Research Techniques.
Key Skills
* Brand Positioning
* Brand Storytelling
* Channel Management
* Channels Strategy
* Collaborative Leadership
* Communication
* Competitive Assessments
* Consumer Segmentation
* Consumer Trends
* Decision Making
* Digital Media Strategy
* Forecasting
* Group Problem Solving
* Influencing
* Media Planning
* Microsoft Office
* Project Management
* Quantitative Research
* Retail Marketing Strategy
* Social Media Strategies
* Syndicated Research
-
Marketing Manager, Insights
3 weeks ago
Shanghai, Shanghai, China Alfa Laval Full timeAccelerate Your Career with Alfa LavalAt Alfa Laval, we're driven by a passion for innovation and a commitment to making a difference. As a Marketing Manager, Insights, you'll play a key role in shaping our energy division's growth strategy.About the Role:As a member of our team, you'll be responsible for developing and executing market plans to drive...
-
Market Insights Strategist
2 days ago
Shanghai, Shanghai, China Abbott Full timeAbout the Role:The Senior Regional Market Insights team at Abbott is seeking a skilled Market Insights Strategist to drive business growth on the Abbott Nutrition Regional Cross Border eCommerce business. Key Responsibilities:Identify meaningful and compelling insights to drive business growth, leveraging consumer preferences, competitive trends, commercial...
-
Senior Strategic Marketing Manager
3 weeks ago
Shanghai, Shanghai, China ASML Full timeJob Title: Senior Strategic Marketing ManagerASML is a leading company in the semiconductor industry, and we are seeking a Senior Strategic Marketing Manager to join our team in China. This role will play a critical part in ensuring the long-term success of our business by providing strategic insights and market analysis.Key Responsibilities:Align customer...
-
Strategic Marketing Manager
2 days ago
Shanghai, Shanghai, China Alfa Laval Full timeAt Alfa Laval, we foster a culture of innovation and sustainable growth. As a key player in our team, you will drive business success by harnessing market insights and analytics.About the Role:We seek a seasoned marketing professional to lead market planning, market insights, and customer data analysis for our Energy Division.Key Responsibilities:Develop and...
-
Senior Regional Market Insights Manager
4 weeks ago
Shanghai, Shanghai, China Abbott Full timeJob Summary:The Senior Regional Market Insights role is responsible for driving business growth on the Abbott Nutrition Regional Cross Border eCommerce business by identifying meaningful and compelling insights. This includes analyzing consumer preferences, competitive trends, commercial opportunities, and risks, as well as ensuring accurate market and share...
-
Insights Manager, Markets, Global Insights
4 weeks ago
Shanghai, Shanghai, China The LEGO Group Full timeJob Title: Insights Manager, Markets, Global InsightsAbout the Role:We are seeking a highly skilled Insights Manager to join our Global Insights team. As a key member of our team, you will play a critical role in executing research projects that support insights-led decision making and drive innovation within the research discipline.Key Responsibilities:Lead...
-
Shanghai, Shanghai, China Unilever Full timeJob Title: Assistant Manager for Consumer Insights in Ice Cream Department/Division: Consumer & Marketing Insight Reporting to: China Ice Cream CMI Lead Location: Shanghai, China Job Objective: Unilever stands as a premier provider of Food, Home, and Personal Care products, reaching over 2 billion consumers daily across more than 190...
-
Senior Strategic Market Analyst
2 weeks ago
Shanghai, Shanghai, China TE Connectivity Full timeJob OverviewAs a Senior Strategic Market Analyst at TE Connectivity, you will be responsible for driving market intelligence and insights generation for strategic decisions in product management, business development, sales, and marketing functions across TE Connectivity's Transportation markets. Your tasks will include creating actionable insights from...
-
Strategic Insight Manager, Fintech
2 days ago
Shanghai, Shanghai, China HSBC Full timeMain Responsibilities:We are seeking an experienced professional to enhance the effectiveness and efficiency of insight production and delivery across HSBC.Key Responsibilities:Develop and implement strategies to improve insight production and delivery processes.Conduct research and analysis to identify best-in-class practices in the Chinese market.Provide...
-
Senior Strategic Marketing Manager
1 month ago
Shanghai, Shanghai, China ASML Full timeJob Title: Senior Strategic Marketing ManagerASML is a leading company in the semiconductor industry, and we are seeking a Senior Strategic Marketing Manager to join our team in China.About the RoleThe Senior Strategic Marketing Manager will be responsible for ensuring long-term business success through understanding of the semiconductor ecosystem, market,...
-
Senior Strategic Market Analyst
2 days ago
Shanghai, Shanghai, China TE Connectivity Full timeJob OverviewAs a Senior Strategic Market Analyst at TE Connectivity, you will have the opportunity to drive market intelligence and insights generation for strategic decisions in product management, business development, sales, and marketing functions across our Transportation markets.Key Responsibilities:Prepare and guide business decisions on "where to...
-
Senior Strategic Marketing Manager
2 weeks ago
Shanghai, Shanghai, China ASML Full timeJob Title: Senior Strategic Marketing ManagerASML is a leading company in the semiconductor industry, and we are seeking a Senior Strategic Marketing Manager to join our team in China.Job Summary:The Senior Strategic Marketing Manager will be responsible for ensuring long-term business success for ASML in China by understanding the semiconductor ecosystem,...
-
Data Insights Manager
1 month ago
Shanghai, Shanghai, China Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Full timeAbout the RoleWe are seeking a highly skilled and motivated analytics expert to help scale our growing ads business. As a key member of the Sales organization, you will work closely with Sales, Product, Retail teams as well as our external ads customers.The role involves analyzing ads and business data, applying data science or marketing science...
-
Regional Market Insights Manager
2 weeks ago
Shanghai, Shanghai, China Abbott Full timeJob Summary:The Senior Regional Market Insights role is responsible for driving business growth on the Abbott Nutrition Regional Cross Border eCommerce business by identifying meaningful and compelling insights. This includes analyzing consumer preferences, competitive trends, commercial opportunities, and risks, as well as ensuring accurate market and share...
-
Strategic Insights Consultant
3 weeks ago
Shanghai, Shanghai, China ZS Full timeAbout ZSZS is a global management consulting and technology firm that transforms healthcare and beyond. Our people are our most valuable asset, and we're passionate about creating life-changing solutions for patients, caregivers, and consumers worldwide.Job SummaryWe're seeking a Strategic Insights Consultant to join our team. As a consultant, you'll work...
-
Senior Strategic Marketing Manager
2 months ago
Shanghai, Shanghai, China ASML Full timeAbout the RoleASML is a leading technology company that enables the semiconductor industry. We are seeking a Senior Strategic Marketing Manager to join our team in China. This role will play a critical part in ensuring the long-term success of ASML's business in the region.Key ResponsibilitiesAlign customer capacity scenarios with end-market demand and...
-
Strategic Insights Manager Position
2 days ago
Shanghai, Shanghai, China The LEGO Group Full timeJob DescriptionAs a key member of the Global Insights team at The LEGO Group, we are seeking a highly skilled Insights Manager to play a critical role in shaping the future of the LEGO Brand through impactful insights and partnership with the business. The successful candidate will be responsible for leading or co-leading ad-hoc research projects in...
-
Strategic Market Intelligence Leader
2 days ago
Shanghai, Shanghai, China Roche Full timeJob Summary:We are seeking a highly skilled Strategic Market Intelligence Leader to join our team at Roche.Key Responsibilities:Develop and implement market research strategies to drive business growth.Analyze market trends and provide actionable insights to inform business decisions.Collaborate with cross-functional teams to integrate market research...
-
Strategic Marketing Leader
2 weeks ago
Shanghai, Shanghai, China Yankee Candle Full timeJob SummaryThe Head of Marketing is a key leadership role that requires a strategic thinker with exceptional marketing skills and experience. The successful candidate will be responsible for developing and executing the marketing strategy for Yankee Candle in China, including product launches, brand development, and team management.Key...
-
Strategic Marketing Director
1 week ago
Shanghai, Shanghai, China Pfizer Full timePOSITION SUMMARYThe role will be responsible for developing and executing the national AMS-VPS strategy, leveraging a tailored GTMx approach to fit the VBP portfolio-selling requirements.This position requires exceptional communication and leadership skills, with a proven track record of innovation and forward-looking capability to maintain a competitive...