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Strategic Marketing Insights Manager

2 months ago

Shanghai, Shanghai, China Coca Cola Full time
Job Summary

As a Senior Manager, Marketing Strategy at The Coca Cola Company, you will be responsible for defining insights protocols and delivering insights for brand strategy. This role requires 7-10 years of experience in Business Intelligence, Consumer/Shopper Research, and Marketing/Business Strategy.

Responsibilities

* Develop insights to support business and creative briefs, early and late-stage creative development, consumer co-creation, evaluation, and testing.
* Work with the IMX team to develop insights to support creating an E2E consumer journey more effectively and efficiently.
* Partner with Category and CCL teams to deliver clear, actionable commercial insights based on primary sales, channel, pack, and price-linked analytics.
* Execute ad-hoc research projects across categories, including price, pack, or channel variables.
* Deliver insights to support package design, design guidance, and standards and apply thinking around E2E shopper journey.

Profile

* 7-10 years of experience in Business Intelligence, Consumer/Shopper Research, and Marketing/Business Strategy.
* Strong data analytics skills, including Big Data analysis techniques.
* Agency and project management experience.
* Mastery of Consumer and Shopper Research Techniques.

Key Skills

* Brand Positioning
* Brand Storytelling
* Channel Management
* Channels Strategy
* Collaborative Leadership
* Communication
* Competitive Assessments
* Consumer Segmentation
* Consumer Trends
* Decision Making
* Digital Media Strategy
* Forecasting
* Group Problem Solving
* Influencing
* Media Planning
* Microsoft Office
* Project Management
* Quantitative Research
* Retail Marketing Strategy
* Social Media Strategies
* Syndicated Research