BD Manager, Corporate Marketing Partnership
Found in: Talent CN S2 - 7 days ago
Job Summary
This position is responsible for developing partnerships to drive sponsorship revenue, brand awareness and long-term partnership for UBR, leveraging partner contents and IP assets, channels and paid media to enhance guest experience at UBR, create incremental brand exposures, and ultimately drive visitation to UBR.
This Manager will work with BD Assistant Director and support long-term partnership acquisition strategy development and target delivery. This position is responsible for networking, leads and proposals development, terms negotiation, contracting, implementation and reporting. He/she will also work closely with multiple functions to establish offers and solutions that maximize related events’ awareness and benefit both UBR and partners’ businesses.
The position requires: Keen Business Sense, Instinct of Marketing and Media Value, Good Communication Skills, Creative Thinking, Problem-solving Skills and Deal Making Skills. To be successful, the Manager must be a self-motivator and at the same time a team player. It will be a plus if the candidate has experiences working in large scale organizations, the ability to handle complex stakeholder relationships, and with the readiness to take the 'roll up your sleeves' approach.
Successful candidates in this role must be passionate about the Universal brand, with a knowledge and network of branding organizations, communication agencies or entertainment industries. He/she needs to be resourceful, dare to challenge status quo, and capable of closing deals.
The position will be based on property at UBR in Beijing.
Major Responsibilities
Drive business development with internal/external partners to deliver sponsorship target.
Demonstrate effective brand presenting and sales skills, draft and propose business plans to acquire management approvals.
Effectively balance the needs and objectives of partners, licensing partners and the theme park to ensure programs can meet brand criteria of both UBR and the partners.
Collaborate within UBR Marketing to ensure promotion plans are in coordination with UBR event/product plans, UBR brand propositions, and UBR media plans as to support UBR business objectives.
Interface and communicate effectively with UBR internal stakeholders to shape appropriate deal terms and obtain management approvals.
Work side by side with UBR Legal to negotiate sponsorship contracts as appropriate.
Evaluate and follow up post-promotion results in order to support BD strategy adjustment.
Ensure zero compliance issues and protect UDE/UBR brands and related Licensed Brands.
Qualifications
Open-minded with strong interpersonal skills, effective communication skills, good sales skills for a deal maker.
Experience in business development and To C related sectors will be a plus, and experience in IP/sponsorship management and connection will also be a plus.
Good understanding of legal language, strong adaptability, strain capacity, cross-functional expertise, and ability to thrive in a fast-paced and complex environment.
An agile learner with a passion for the theme park industry.
EXPERIENCE: 5-7 years of experience in business development, partnership agencies or related industry associations, such as entertainment, advertising, event sales, consumer goods.
LANGUAGE: Fluent speaking Mandarin Chinese and English.
Education
A bachelor’s degree is required. Overseas education background and a master’s degree are preferred
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