Consumer Marketing Manager, Sleep

1 month ago

Shanghai, China Philips Full time
Job TitleConsumer Marketing Manager, Sleep & Respiratory Care

Job Description

In this role, you have the opportunity to

Launch and manage Oxygen and Nebulizer products of Sleep & Respiratory Care business and build up self-influence cross function.

Work with EC platform (JD Tmall) to help potential customer better understand product features & benefits and service to their particular needs which make difference among competitors.

You are responsible for

  • Developing winning and effective portfolio strategy and innovation roadmap for Oxygen & Nebulizer portfolio in EC market.
  • Oxygen & Nebulizer product concept creation and validation in EC market to ensure its focus consumer & competition set & business relevancy.
  • New L4L Oxygen launch strategy development (target, positioning, product, pricing, channel).
  • Working with Home marketing team on home products proposition/concept/pricing consumer validation.
  • Working with sales team to drive Oxygen and Nebulizer EC business.
  • Penetrating and maintaining relationships with key opinion leaders together with sales team.


You are a part of

Sleep & Respiratory Care business. You will report to Senior Business Marketing Manager and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience.

  • Minimum 5 years of experience in EC(JD and Tmall) marketing role with a proven track record on delivering top- and bottom-line business results.
  • Bachelor's degree major in Business/ Strategic Marketing is preferred.
  • Experience with marketing activation, and strong understanding of consumer motivations and insights.
  • Ability to understand and manage a full Profit & Loss account.
  • Excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.
  • An outgoing personality, persuasive in communication, has ability to collaborate effectively with stakeholders and agency partners.
  • Fluent in written/spoken Chinese and English.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
⢠Learn more about our business.
⢠Discover our rich and exciting history.
⢠Learn more about our purpose.

If youâre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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