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Senior Digital Marketing Manager

2 months ago

Shanghai, China Amazon Full time
DESCRIPTION

Amazon Global Selling is one of Amazon's business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon's 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.

We are seeking an experienced Marketing Manager to lead the design, launch, and ongoing maintenance of our company's WeChat Mini-app. In this role, you will be responsible for conceptualizing, building, and marketing the Mini-app, ensuring a seamless and engaging user experience while driving user acquisition and retention.

Key job responsibilities
- Mini-app Concept and Strategy: Develop the overall concept, strategy, and roadmap for the WeChat Mini-app, aligning it with the company's business objectives and target audience.
- User Experience Design: Collaborate with cross-functional teams to design and develop a user-friendly and intuitive Mini-app experience, ensuring optimal functionality, performance, and engagement.
- Collaboration and Project Management: Work closely with cross-functional teams, including product, design, development, and operations, to ensure seamless integration and execution of the Mini-app project.
- Analytics and Optimization: Analyze user data, behavior patterns, campaign performance, user feedback to gain insights and optimize the Mini-app's features, content, and marketing efforts for maximum impact and ROI.
- Budget Management: Develop and manage the budget for the Mini-app project, ensuring optimal resource allocation and cost-effectiveness.

BASIC QUALIFICATIONS

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in digital marketing, preferably with a focus on mobile apps or WeChat ecosystem marketing.
- Proven track record in developing and executing successful user acquisition, engagement, and retention campaigns.
- Excellent analytical and data-driven decision-making skills, with the ability to interpret and leverage user data.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in relevant marketing tools and analytics platforms.
- Fluency in Chinese (both written and spoken) is required.

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams.
- Demonstrated experience and understanding of the cross-border e-commerce landscape.