Associate Director, Strategic Planning

2 weeks ago

Shanghai, Shanghai, China Mindshare Full time
Reporting of the role
This role is accountable to the Line Manager.

Top 3 highlights of the job:
  • You will work in a distinctive integrated agency with digital, media, and creative experts all in one place.
  • Puts you at the forefront of digital advertising and measurement.
  • Enjoy a dynamic environment that blends the independence of entrepreneurship with the support of the largest marketing services group in the region.

Success benchmarks - By the 3-month mark:
  • Become proficient in the client's portfolios and value propositions, confidently communicate them.
  • Initiate relationships with key decision-makers in the current pipeline.
  • Get familiar with all GroupM functions and establish a well-structured daily routine.

By 6 months:
  • Gain acknowledgment from key clients by showcasing digital leadership in strategic planning and implementation, among other areas.

By 12 months:
  • Build a robust pipeline with opportunities at various stages of development.
  • Drive additional client demands and secure more revenue.
  • Enhance the team's skills.

Role responsibilities:
  • Cultivate relationships with clients, acting as a trusted advisor on account needs.
  • Establish realistic objectives and KPIs, suggest/implement measurement methods for all briefs.
  • Implement top-tier digital strategies across the client portfolio.
  • Ensure projects/campaigns are monitored and measured based on agreed KPIs and media efficiencies.
  • Manage campaign strategy & planning and integrate them with broader communications.
  • Contribute to training & enhancing client account teams.
  • Handle and interpret clients' digital performance data.
  • Provide high-value services beyond traditional banners, including digital workshops, content solutions, performance marketing, social & mobile projects, competitor intelligence services.
  • Share best practices within the broader Interaction community.
  • Conduct regular assessments with designated team members.

Requirements:
  • 6-7 years of digital experience (preferably in an agency setting).
  • An independent, self-motivated individual with a strong sense of responsibility.
  • Capable of navigating a matrix organization, addressing complexity and challenges.
  • Proven success in executing and formulating digital strategies for clients.
  • Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
  • Mandarin-speaking or Chinese reading/writing proficiency is essential.
  • Familiarity with China's digital landscape is highly beneficial.

More about Mindshare:
Mindshare was established in Asia in 1997 and has evolved into a global agency with over 7,000 employees across 116 offices in 86 countries, working as a unified team. Mindshare aims to be the primary business partner for clients, enhancing their business and driving profitability through agile and innovative marketing. Operating as a network of networks, Mindshare prioritizes quickness, collaboration, and challenging the status quo. Mindshare offers a platform to explore diverse opportunities in media, technology, and innovation, fostering growth, recognition, and rewarding outstanding work. Mindshare APAC has received 500 awards in the past year alone, including distinctions such as 'Agency Network of the Year 2017' by leading industry authorities. Mindshare is part of GroupM, WPP's media investment management arm. To discover more about Mindshare and their ethos of Original Thinking, visit their website.

About GroupM China:
GroupM serves as WPP's media investment arm and the foremost media investment enterprise striving to enhance advertising effectiveness for audiences. With responsibility for over $60 billion in annual media investment, GroupM leverages its agencies and specialized services to deliver value for clients globally. The company's inclusive culture celebrates individuality and promotes belonging, acknowledging that diversity is a cornerstone of success. GroupM embraces differences and mirrors the diversity of the clients they serve, emphasizing inclusion and representation on a global scale. Explore more about GroupM on their official platforms.

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