Senior Field Marketing Director

4 weeks ago


Hangzhou, Zhejiang, China Amazon (Shanghai) International Trading Company Limited Hangzhou Branch - K25 Full time
About Amazon

Amazon is a global leader in e-commerce, with a mission to be Earth's most customer-centric company. Our vision is to provide customers with the lowest prices, widest selection, and greatest convenience possible.

The Role

We are seeking a highly capable Senior Field Marketing Manager to join our team in Zhejiang Province. As a key member of our Global Selling team, you will be responsible for developing and implementing regional marketing strategies to drive business growth and Seller success.

This role requires a great balance of business acumen and marketing expertise, with a strong understanding of branding, marketing communications, and demand generation strategies in a B2B or B2C environment.

Key Responsibilities
  • Develop and execute city-level branding metrics and Seller voice collection mechanisms.
  • Build local relationships with service providers, associations, government, and industrial clusters to drive regional brand awareness.
  • Independently lead offline and online trade-shows to promote Amazon Global Selling locally.
  • Create regional branding toolkits and develop local Seller stories in video or social format.
  • Identify high-growth Seller segments and create tailored marketing programs for deeper penetration.
  • Establish city-level Seller clubs and optimize existing Amazon office Seller connection calendars.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Project Management, or a related field.
  • A minimum of 10 years of marketing experience, with at least 3 years in a leadership role managing teams and/or large-scale marketing campaigns.
  • Strong understanding of branding, marketing communications, and demand generation strategies in a B2B or B2C environment.
  • Proven ability to develop and execute marketing strategies that drive business growth.
  • Excellent leadership and interpersonal skills, with the ability to inspire and motivate a diverse team.
Estimated Salary

RMB 250,000 - RMB 400,000 per annum, depending on experience and qualifications.



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