Brand Strategy Consultant

1 month ago


Beijing, Beijing, China NielsenIQ Full time
Job Summary

We are seeking a highly skilled Brand Strategy Consultant to join our team at NielsenIQ. As a key member of our global organization, you will be responsible for driving brand growth and development through data-driven insights and strategic planning.

About the Role

In this role, you will work closely with clients to understand their brand needs and develop tailored strategies to enhance brand image, positioning, and communication. You will also be responsible for analyzing market trends, identifying opportunities for growth, and providing actionable recommendations to drive business results.

Key Responsibilities
  • Conduct comprehensive brand analyses to identify areas for improvement and opportunities for growth
  • Develop and implement brand strategy plans that align with client goals and objectives
  • Analyze market trends and competitor activity to inform brand development strategies
  • Collaborate with cross-functional teams to ensure seamless execution of brand initiatives
  • Provide regular progress updates and reports to stakeholders
Requirements

To be successful in this role, you will need:

  • Bachelor's degree or higher in a relevant field (e.g. marketing, business, communications)
  • At least 5 years of experience in brand strategy or a related field
  • Proven track record of delivering successful brand initiatives and driving business growth
  • Excellent analytical, problem-solving, and communication skills
  • Ability to work independently and collaboratively as part of a team
What We Offer

We offer a competitive salary of $95,000 per year, as well as a range of benefits including flexible working arrangements, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP). Our company is committed to diversity, equity, and inclusion, and we welcome applications from candidates who share our values.



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