Strategic Brand Development Manager

1 month ago


Beijing, Beijing, China Coloplast Full time

About Coloplast


Coloplast is a leading medical device company dedicated to making life easier for people with intimate healthcare needs.


We employ about 16,000 people worldwide and have products available in more than 143 countries. Our goal is to continually grow our business while exploring new ways to innovate and improve our services.



Salary: $100,000 - $150,000 per year

About the Role

This role focuses on developing and implementing a strong service branding strategy that ensures awareness and preference for our service offering across various touchpoints.



  • Service Branding Strategy: Develop a comprehensive brand strategy that showcases the value proposition of our Personalized Care program and promotes our service offerings through various marketing materials.
  • Value Proposition: Define and develop a clear value proposition that differentiates our service from competitors and highlights its unique benefits.
  • Touchpoint Design: Create engaging experiences across multiple touchpoints, including hospital and consumer media channels, to effectively communicate our brand message.
  • Campaign Execution: Plan and execute marketing campaigns to support service brand building and optimize their effectiveness as needed.
  • Digital Channel Integration: Design and implement touchpoints within the WeChat ecosystem to leverage the omni-channel effect and increase brand visibility.


About You

To succeed in this role, you should have:



  • A minimum of 2-4 years of experience in CRM, digital, social commerce, or data-driven marketing in consumer goods or retail-related fields.
  • Possess a deep understanding of commercial and communication strategies, with a passion for digital platforms.
  • Excellent presentation and communication skills, with the ability to work independently and manage complexity.
  • Fluency in English and Mandarin, with the ability to communicate effectively in both languages.


We are committed to being an inclusive organization where diversity is valued and everyone has a sense of belonging. We encourage all qualified candidates to apply, regardless of background, age, race, nationality, ethnicity, sexual orientation, or physical ability.



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