External Media Marketing Strategist

15 hours ago

Shanghai, Shanghai, China HSBC Full time

Wealth and Personal Banking is a new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become a global wealth manager with trillions in assets.

Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals.

We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers' needs.

We are currently seeking an experienced professional

In this role, you will:

1. Assist media managers to develop media strategies & planning according to business and overall marcom cadence, including press & industry media, OOH, digital media, social media, search engine, programmatic buy, CPL/CPA model;

2. Set up end-to-end campaign user journeys and monitor execution performance, optimizing in process with Data & Analytics support to enhance effectiveness and efficiency of media plans;

3. Develop social content plans and carry out operations with agency support, integrating business priorities and marketing activities into social content plans; generating insights on reader preferences, providing guidance on topics and creative content for high-quality content preparation;

4. Work with social media teams and risk management teams to ensure consistency and compliance in HSBC's social media governance and regulatory policies.

5. Assist media managers with daily media and social agency operations and management, developing new partnerships to strategically and scientifically enhance external media communications.

To be successful in this role, you should meet the following requirements:

1. Bachelor's degree or above in marketing or a related field, with at least 5-7 years of marketing experience and a minimum of 3 years in media planning roles.

2. Integrity, strong ownership, and great communication skills, capable of coordinating requests from various parties and delivering high-quality results.

3. Solid knowledge of China's media and social environments; preferred working experience in luxury, retail, or financial industries with active marketing practices.

4. Creative thinking, able to push boundaries and challenge status quo;

5. Tech-savvy, always willing to explore new technologies and possibilities.

6. Excellent written and verbal communication skills in both English and Chinese.

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