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Marketing Manager for Integrated Campaigns
2 months ago
About the Role
We are seeking a highly skilled Marketing Manager to join our team at Tencent, responsible for developing and executing integrated marketing campaigns for our flagship game, King of Glory. As a key member of our marketing team, you will be responsible for creating and implementing marketing strategies that drive engagement, retention, and revenue growth.
Key Responsibilities
- Develop and execute annual brand strategies and key marketing projects for King of Glory, including campaign planning, execution, and measurement.
- Conduct in-depth analysis of the game's IP and gameplay, identifying market trends and user insights to inform marketing strategies.
- Collaborate with cross-functional teams to develop and execute marketing campaigns, including creative development, media planning, content marketing, and public relations.
- Lead the development and execution of marketing analytics and reporting, providing data-driven insights to inform marketing decisions.
- Build and maintain relationships with internal stakeholders, including product teams, to ensure alignment and effective communication.
Requirements
- Bachelor's degree or higher in Marketing, Communications, or related field.
- Minimum 3-5 years of experience in brand marketing, with a proven track record of success in developing and executing integrated marketing campaigns.
- Deep understanding of internet marketing, mobile internet marketing, and social media business characteristics.
- Strong analytical and problem-solving skills, with the ability to think creatively and develop innovative marketing solutions.
- Excellent project management and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.
Preferred Qualifications
- Experience working with gaming products or internet brands, with a strong understanding of the gaming industry and market trends.
- Knowledge of marketing analytics tools and techniques, with the ability to develop and execute data-driven marketing strategies.
What We Offer
Tencent offers a dynamic and fast-paced work environment, with opportunities for professional growth and development. We are committed to fostering a culture of innovation, collaboration, and excellence, and we are seeking talented individuals who share our values and passion for marketing and gaming.