Digital Marketing Strategist

2 weeks ago

Shenzhen, Guangdong, China Huatai Securities Full time
AVP/VP, Digital Marketing, FinTech & Retail Business

Drive Digital Marketing Excellence

We are seeking a seasoned Digital Marketing professional to lead our online marketing efforts and drive business growth through strategic digital marketing plans and campaigns.

  • Develop and execute comprehensive digital marketing strategies to achieve business targets, leveraging online acquisition channels, social media, and email marketing.
  • Manage and optimize our online presence, including Instagram, Facebook, and other social media platforms, to maximize promotional impact and customer engagement.
  • Collaborate with cross-functional teams to ensure seamless execution of digital marketing campaigns, including campaign site development and content creation.
  • Set and track key performance indicators (KPIs), project schedules, budgets, and resources to ensure successful campaign execution and sales channel optimization.
  • Stay up-to-date with industry trends, best practices, and regulatory requirements to ensure compliance and digital marketing excellence.
  • Minimum 5 years of experience in digital marketing, with a strong background in campaign execution, social media marketing, and email marketing.
  • Proven expertise in Google AdWords, Facebook ad manager, and Adobe Analytics, with experience in A/B testing, retargeting, and financial industry knowledge.
  • Excellent task management skills, with the ability to brief and manage vendors and agencies, and work independently to identify and solve problems effectively.
  • Fluency in English and Chinese, with Putonghua proficiency an advantage.

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