Senior Digital Marketing Strategist, FinTech and Retail Business
2 months ago
Senior Digital Marketing Strategist, FinTech and Retail Business
At Huatai Securities, we are seeking a highly experienced and skilled Senior Digital Marketing Strategist to join our team. The ideal candidate will have a strong background in digital marketing and a proven track record of developing and implementing successful digital marketing strategies.
Main Responsibilities:
- Formulate strategic digital marketing plans and strategies to achieve business targets
- Manage online acquisition channels, including Instagram, Facebook, and develop social media and digital marketing strategies
- Implement promotion strategies and define a multi-channel communication strategy and content
- Develop campaign sites and support website content development activities
- Collaborate with colleagues to ensure tracking and analytics are built into each campaign
- Set KPIs, project schedule, budget, resources planning, and report on individual campaign progress and sales channels
- Ensure compliance with regulations and corporate governance practices
Requirements:
- At least 5 years of experience in digital marketing and campaigns
- Experience in a digital marketing agency or digital marketing in a securities firm or financial industry
- Knowledge of Google AdWords, Facebook ad manager, and marketing through email, SMS, instant messengers, and social media portals
- Experience with Adobe Analytics and Launch tag manager, Google Analytics, Google Ads, and AEM
- Proficiency in English and Chinese, fluency in Putonghua an advantage
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