Senior Digital Marketing Strategist, FinTech and Retail Business

2 months ago


Shenzhen, Guangdong, China Huatai Securities Full time

Senior Digital Marketing Strategist, FinTech and Retail Business

At Huatai Securities, we are seeking a highly experienced and skilled Senior Digital Marketing Strategist to join our team. The ideal candidate will have a strong background in digital marketing and a proven track record of developing and implementing successful digital marketing strategies.

Main Responsibilities:

  1. Formulate strategic digital marketing plans and strategies to achieve business targets
  2. Manage online acquisition channels, including Instagram, Facebook, and develop social media and digital marketing strategies
  3. Implement promotion strategies and define a multi-channel communication strategy and content
  4. Develop campaign sites and support website content development activities
  5. Collaborate with colleagues to ensure tracking and analytics are built into each campaign
  6. Set KPIs, project schedule, budget, resources planning, and report on individual campaign progress and sales channels
  7. Ensure compliance with regulations and corporate governance practices

Requirements:

  • At least 5 years of experience in digital marketing and campaigns
  • Experience in a digital marketing agency or digital marketing in a securities firm or financial industry
  • Knowledge of Google AdWords, Facebook ad manager, and marketing through email, SMS, instant messengers, and social media portals
  • Experience with Adobe Analytics and Launch tag manager, Google Analytics, Google Ads, and AEM
  • Proficiency in English and Chinese, fluency in Putonghua an advantage


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