Digital Marketing Strategist, FinTech
1 month ago
We are seeking an experienced Digital Marketing Strategist to join our team at Huatai Securities. This is a fantastic opportunity to leverage your expertise in digital marketing and drive business growth in the FinTech and Retail sectors.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to achieve predefined business targets, focusing on online acquisition channels and promotional impact.
- Manage and optimize social media platforms, including Instagram, Facebook, and other relevant channels, to ensure consistent messaging and brand awareness.
- Design and implement multi-channel communication strategies, incorporating email marketing, APP push notifications, forums, and social media, to maximize promotional effectiveness.
- Collaborate with colleagues to integrate tracking and analytics into each campaign, creating seamless O2O-integrated experiences.
- Establish KPIs, project schedules, budgets, and resource planning to track campaign progress and sales channel performance.
- Ensure regulatory compliance and adherence to corporate governance practices throughout all campaigns.
- At least 5 years of solid experience in digital marketing and campaigns, preferably in a securities firm or financial industry such as credit cards, loans, and insurance.
- Proven ability to create and run successful digital campaigns, including campaign websites, retargeting, tagging, A/B testing, and financial industry expertise.
- Strong knowledge of Google AdWords, Facebook ad manager, and marketing through email, SMS, instant messengers, and social media portals.
- Familiarity with Adobe Analytics, Launch tag manager, Google Analytics, Google Ads, AEM, and Photoshop is highly desirable.
- Experience working with mobile, tablet, and desktop platforms, understanding design impacts for campaigns.
- Proficiency in English and Chinese, with fluency in Putonghua an advantage.
A competitive salary of RMB 400,000 - 600,000 per annum, commensurate with experience, plus additional benefits and opportunities for professional growth.
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